BMW Group India has reported its highest-ever sales performance for the first half of a calendar year, continuing its strong growth trajectory with consistent double-digit gains. Between January and June 2026, the company sold 9,075 cars, registering a 17% year-on-year (YoY) increase.
During the second quarter (April–June 2026), BMW Group India delivered 4,507 cars, also recording a 17% YoY growth.
Commenting on the achievement, Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said, “BMW Group India has delivered its highest-ever sales performance in the first half of 2026. We have delivered 9,075 cars, but beyond this impressive number, what we are really focused on is to continue our steady double-digit growth in an otherwise challenging environment. The 17% growth is a clear reflection of the deep trust our customers place in our brands.
“Our decisive hold on electric mobility has solidified BMW Group India as the number one choice in the luxury EV segment. With a phenomenal 78% growth, every fourth car we sell today is an EV. Furthermore, our customer-centric product strategy continues to pay off, driven by a substantial surge in demand for our executive long wheelbase models and dynamic Sports Activity Vehicles.
“Building on the excitement of our recent launches, we have planned 14 more exciting product introductions across all three brands before the end of the year. We aim to take this performance to the next level by delivering an unparalleled luxury experience that aligns with evolving customer aspirations. With the commitment of our dedicated team and dealer partners, we are confident of sustaining this momentum and creating more success stories in the months ahead.”
Electric Vehicles (EV)
BMW Group India is the number one luxury electric vehicle (EV) brand in India and that sustainable lead continued in H1 with 2,359 EVs delivered to customers. The EV demand has risen exceptionally, growing by +78% y-o-y. With 69% market share in luxury EVs, BMW Group India continues to play an important role in encouraging adoption of e-mobility in the luxury segment. The EV penetration to total sales stood at 26% in H1, making every fourth car BMW Group India sells an EV.
Long Wheelbase Range
BMW Long Wheelbase, offered both on sedans as well as SUVs, offers a perfect blend of performance, space and comfort. BMW Group India offers the largest range of Long Wheelbase models in the luxury segment, selling 4,428 long wheelbase cars in H1 and recording +24% growth y-o-y with 52% share in sales. This reflects a clear preference among consumers who want to experience both Sheer Driving Pleasure and comfort in an uncompromising vehicle.
Sports Activity Vehicles (SAV)
Suited for all kinds of journeys, BMW and MINI SAVs recorded +35% growth y-o-y at 5,926 units. Due to their commanding presence, dynamic performance and luxury quotient, they enjoy a growing share in sales at 65%.
MINI
MINI has been performing exceptionally well in 2026 with an exciting product offensive, brand connect and retail network expansion plan. In H1, MINI sold 504 cars, clocking +70% growth y-o-y. The MINI Countryman C launched in mid-June, is seeing great demand. MINI Countryman remained the most popular MINI, followed by the Convertible and the Hatch. Special editions such as MINI Cooper S Victory Edition and MINI Convertible JCW Pack were sold out, highlighting strong customer enthusiasm for exclusive offerings that bring together individuality, performance and MINI’s high-character appeal.
BMW Motorrad
BMW Motorrad delivered 2,327 motorcycles in H1 2026. Among the high-powered above 500-cc imported bikes, the popular models included the BMW S 1000 RR, BMW 900 GS / GSA and BMW 1300 GS / GSA. Deliveries for the first lot of new BMW F 450 GS commenced at end-June and was sold out, while the bookings for next lot will open later.
Power-Packed Product Offensive
In H1 2026, BMW Group India launched 11 new products including the BMW X3 30d, BMW M440i, BMW X6 M60i, MINI Countryman C, BMW F 450 GS and BMW M 1000 R. The new launches added thrill and vigor to market demand and this robust offensive will continue with 14 more launches by end of 2026.
Emotions and Experiences Drive the BMW Brand
BMW Group India continues to strengthen customer engagement through a growing portfolio of experiential initiatives that bring consumers closer to its brands. Signature programs such as the BMW M Drift Academy, Women’s Power Drive, BMW Golf Cup, MINI Go-Kart Days, and BMW GS Experience have attracted enthusiastic participation, highlighting the increasing appeal of immersive brand experiences.
Beyond automobiles, the company continues to promote art and culture through its long-standing partnerships with the India Art Fair and the Kochi-Muziris Biennale. Meanwhile, the BMW Excellence Club offers members exclusive lifestyle, travel, and sporting experiences, further enhancing the premium ownership journey.
Retail.NEXT to Transform the Luxury Retail Experience
With the introduction of Retail.NEXT, BMW Group India is redefining the luxury retail experience by creating future-ready showrooms that go beyond vehicle displays. The new retail concept reflects the brand’s focus on luxury, innovation, and customer-centricity.
The company currently operates 100 customer touchpoints across its three brands in 40 cities. During 2026, BMW Group India plans to further strengthen its retail network by adding 19 new outlets across 18 cities.
BMW India Financial Services Expands Ownership Opportunities
BMW India Financial Services continued to play a key role in supporting the company’s growth during the first half of 2026. One in every four BMW cars financed during the period was funded through BMW India Financial Services.
Its ‘BMW Smart Finance’ program offers flexible and customer-focused financing solutions designed to make luxury car ownership more accessible. Key benefits include monthly instalments that are up to 40% lower, assured buyback values of up to 73% of the vehicle’s ex-showroom price, flexible end-of-term options, and seamless upgrade opportunities to a new BMW.
By offering tailored financial solutions and a hassle-free ownership experience, BMW India Financial Services continues to strengthen customer loyalty while supporting sales growth across the BMW Group’s brands.
