Matter Motor, an electric vehicle startup, has announced that it has received 40,000 pre-bookings for its electric motorcycle, Aera, within a month of its launch. Pre-bookings were available on the company website, and through the partner ecosystem – including Flipkart and OTO Capital. Matter Aera epitomises a paradigm shift in the future of riding – offering an emission-free experience. Matter is now gearing up for experience rides and deliveries in the coming months, the company said.
Mohal Lalbhai, Founder and Group CEO, Matter, said, “It is cheering to see how consumers are eager to adopt the change as we are set to redefine the future of riding. The response to the pre-booking is evidence to their inclination towards the technology of the future. Our partnership with Flipkart and OTO Capital has effectively reached those customers who are eager to embrace technologically advanced and sustainable mobility. This marks the beginning of the transformative journey at Matter, and we are grateful to the motorbike enthusiasts who are joining us in redefining the future of riding.”
Matter, while redefining the future of mobility, has also been engaged in activities that help the planet become more sustainable. In collaboration with Earthday.org, Matter is aiming to extend the opportunity of participation in plantation drives to its customers through the upcoming ‘Canopy Project’ across cities. Matter customers are set to become a collective force towards a sustainable goal of reducing pollution and enhancing the ecological cover on the planet.
Matter is now gearing up for experience rides and deliveries in the coming months. Matter aims to continuously innovate and build its products, ensuring it remains at the forefront of the electric mobility category. Matter will soon open experience centres across geographies, delivering an interesting retail experience, the company said.
