Tata Motors has marked a significant achievement as the Punch crosses the 6 lakh production milestone in under four years—making it the fastest SUV in India to reach this landmark. This record-breaking success reinforces Punch’s status as the nation’s most loved SUV and is being celebrated through the nationwide “India ki SUV” campaign.
Launched in October 2021 with the vision of making the SUV experience accessible to every Indian, the Tata Punch pioneered an entirely new segment — the sub-compact SUV. Since then, it has struck a powerful chord with customers across the nation. From bustling metros to aspiring hinterlands, the Punch has emerged as a symbol of choice, reliability, and style, reshaping the contours of the Indian automotive landscape. It made history by becoming the highest-selling car in the country in CY2024. Whether navigating urban streets or rural trails, appealing to first-time buyers, young professionals, or growing families — the Punch has evolved into more than just a car.
Speaking about the Punch and its deep connection with the growing aspirations of a bold and confident India, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The Punch embodies the spirit of a new India — bold, self-assured, and ready to forge its own path. Crossing the 6 lakh milestone is more than a production achievement; it’s a reflection of the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys. It’s especially heartening to see how Punch has become the natural first choice for so many first-time car buyers. Punch is not just a car — it’s a breakthrough brand that has sparked a cultural shift and redefined what India expects from the first car in their family. With the launch of the ‘India Ki SUV’ campaign, we celebrate this extraordinary journey and the customers who made it possible. This is more than a celebration of numbers — it’s a tribute to a product that made SUV attitude accessible to all, without ever compromising on substance.”
Punch’s Remarkable Rise: A True People’s Vehicle
Punch has carved a unique space in the Indian automotive market with its widespread appeal:
- A Vehicle for Everyone: Punch has emerged as a top pick for first-time car buyers, offering a winning combination of convenience, safety, and SUV-like stance. Nearly 70% of Punch ICE owners are purchasing their very first car.
- A Favorite Among Women Drivers: With its compact design, high ground clearance, and confident road presence, Punch has struck a chord with women buyers. Notably, 25% of Punch.ev owners are women—a growing force in the evolving personal mobility space.
- Pan-India Popularity: Punch resonates with drivers across urban and rural India, showcasing its versatility across terrains and lifestyles. Ownership is well-distributed with 24% from Tier 1 cities, 42% from Tier 2, and 34% from Tier 3 towns—demonstrating its strong national footprint.
A Segment-Defining Icon
Since its launch in October 2021, the Tata Punch has transformed the compact SUV space with its bold design, strong performance, and 5-star safety rating. As a pioneer of the sub-compact SUV category, it made SUV ownership more accessible, reshaping the Indian automotive landscape. In 2024, the Punch created history by becoming India’s highest-selling car—a clear reflection of its widespread appeal across city roads, rural tracks, and among diverse customer segments including first-time buyers, young professionals, and families. It has firmly positioned itself as the go-to SUV for first-time buyers, offering a confident, feature-packed experience from the very first drive.
Tata Punch: The Undisputed Leader in its Segment
The Tata Punch continues to dominate the sub-compact SUV segment with a 5-star safety rating (Global NCAP for ICE and Bharat NCAP for EV), multiple powertrain options (Petrol, CNG, EV), and a commanding 38% market share in FY25. Contributing 36% to Tata Motors’ overall passenger vehicle sales, it has achieved 15% year-on-year growth and earned over 20 prestigious automotive awards.
To celebrate this success, Tata Motors has launched the “India Ki SUV” campaign—honouring over 6 lakh Punch owners and their stories of ambition, exploration, and everyday adventure. The campaign highlights the Punch’s impact across cities and small towns, among families, youth, and first-time buyers—positioning it as more than just a car, but a symbol of India’s bold and united spirit.
A Legacy in the Making
With its striking design, top-tier 5-star safety rating, and impressive go-anywhere capability, the Tata Punch continues to set the benchmark in the compact SUV segment. As Tata Motors drives toward the future, the Punch stands as a proud testament to Indian innovation, inclusivity, and engineering excellence.
