The legendary Tata Sierra has staged a powerful return, reigniting excitement among India’s automotive enthusiasts. On the very first day of bookings, the Sierra achieved a remarkable milestone with over 70,000 confirmed orders, while an additional 1.35 lakh customers submitted their preferred configurations as they move toward completing the booking process.
This overwhelming response highlights the Sierra’s enduring iconic status and its strong appeal as a premium mid-size SUV, reaffirming the deep trust and enthusiasm it continues to command among customers across India.
Speaking about the booking milestone, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra. True to its legacy of redefining norms, the Sierra has pioneered a new category: the Premium Mid-SUV. Harnessing a deep understanding of evolving consumer aspirations, it reimagines what a mid-size SUV can be. By enriching every dimension—space, comfort, luxury, safety, and everyday usability, the Sierra elevates the segment to an entirely new benchmark. The Sierra is more than a vehicle—it stands as a symbol of progress, individuality, and aspiration.”
Launched on November 25, 2025, by Tata Motors Passenger Vehicles, the all-new Tata Sierra marks the rebirth of an icon that has shaped aspirations, identities, and memories for over three decades. Meticulously recrafted for a new era, the Sierra preserves its legendary heritage and distinctive DNA while embracing cutting-edge modernity. It stands as a powerful symbol of achievement, individuality and the spirit of exploration, an invitation to Escape Mediocre and redefine what’s possible. Available with three advanced powertrains-the 1.5L Kryojet Diesel, the 1.5L TGDi Hyperion petrol, and the 1.5L NA Revotron petrol, the Sierra delivers smooth, confident performance across diverse driving needs.
