Apollo Tyres’ response to MoRTH notification

“We wholeheartedly welcome the MoRTH notification on tyres, which will be of benefit to users. Customers would be able to make informed purchase decisions with respect to key performance parameters while buying new tyres once the Automotive Industry Standards (AIS 142:2019) kick in, along with the voluntary phase of star label by Bureau of Energy Efficiency (BEE). Satish Sharma, President – Asia Pacific, Middle East and Africa (APMEA) – Apollo Tyres.

These standards will also set in motion the direction towards products that are more sustainable and safer. And once things settle down, informed customers would better understand the price-value equation of the products they are buying, basis the standards.

The testing infrastructure in the country, which is required to implement these standards, have also caught up significantly, though there are some capacity gaps. The Government’s regulations are nudging the entire automotive industry to come at par with the developed markets, thereby enhancing the export appeal and potential of Indian products.

Apollo Tyres experience in Europe, of providing tyres with superior label values (highlighting fuel efficiency, safety and noise performance of tyres), ensures that we are better prepared to incorporate these standards in India, and offer high performance, technology leading products to the Indian customers.”