On June 17, 2025, BASF inaugurated its fifth Creation Center in the Asia Pacific region, located in Ansan, Korea. This state-of-the-art facility serves as a collaborative hub where customers can explore the capabilities of performance materials and co-create innovative design solutions. By integrating material discovery and application insights early in the product development process, the Center supports faster, more effective innovation. The new Creation Center further deepens BASF’s engagement with customers and underscores its commitment to driving innovation across key industries in the region.
“With the Creation Center in Korea, we are further enhancing our position as a leading solution provider by bringing together our technical and design expertise to support customers from concept to final product,” Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “This investment reflects our continued commitment to Korea as a strategic market and innovation hub for BASF in Asia.”
BASF’s Creation Centers are part of a global network designed to support customers during the early phase of product development by combining trend scouting, design thinking, and technical capabilities. From Ludwigshafen, Shanghai, Yokohama, Mumbai to Ansan, all Creation Centers provide a collaborative environment for materials to be an integral part of the design phase as concepts for real world solutions. Creation Center Korea continues this collaborative team approach, offering customized support across industries such as mobility, consumer goods, lifestyle, and electronics – reinforcing BASF’s strategy of local engagement backed by global expertise.
