CEAT associates with Mahindra Thar

CEAT Tyres on August 15 announced its association with Mahindra & Mahindra for the all-new Thar. The Thar will come in two models with 16 inch and 18 inch tyre sizes. CEAT will be supplying tyres for both the models.

A press release said, CEAT’s Czar AT tyres have been specially designed keeping in mind the aggressive styling and design of the Mahindra Thar. These tyres will provide superior control and manoeuvrability on all kinds of terrains, it added.

The Czar AT tyres come in two sizes, 255/65R18 Czar AT and 245/75R16 Czar AT. The Czar AT 255/65R18, said the release, has raised white sidewall lettering, which makes it the first OEM-fitted tyre in India to possess this feature. The special tread compound and panther paw pattern provide better grip for on and off road conditions which ensures a safer drive, the release added.

Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd, said, “We take pride in our association with Mahindra which has grown over the years. We have come a long way since our association for TUV 300 in 2015 and now we collaborate again for the new and iconic Mahindra Thar. This partnership is a testimony to our unswerving commitment to offer best in class products for best in class vehicles.”

In the past, CEAT has also partnered with Mahindra for tyre supplies in multiple projects.