CEAT, one of India’s leading tyre manufacturers, has inaugurated four new exclusive CEAT Shoppes in Bangalore to meet the growing demand for premium tyres in Karnataka. This expansion is part of CEAT’s strategy to strengthen its presence in the region, driven by the increasing popularity of premium vehicles like SUVs and the rising demand for larger tyre sizes, including the 17-inch category.
CEAT Shoppes are designed to provide customers with a modern, interactive experience. The brand plans to further expand in Bangalore by opening two additional Shoppes next month, located in the rapidly developing Sarjapur area and the city centre in Vijayanagar.
Lakshmi Narayanan B, Chief Marketing Officer at CEAT, said, “Karnataka is a key market for CEAT, and Bangalore’s dynamic automotive scene makes it a priority. These new outlets will cater to customers who are looking for high-performance tyres and exceptional service. This expansion aligns with our ‘Crafted for the Curious’ philosophy, appealing to individuals who seek premium, high-quality products and experiences.”
The CEAT Shoppes will offer a wide range of 4-Wheeler tyres, including the SecuraDrive, SportDrive, and CrossDrive, designed for superior grip, durability, and performance across various terrains, particularly for passenger cars and SUVs. Additionally, the outlets will feature 2-Wheeler tyres like SteelRad and Zoom X3, suitable for both daily commuters and riding enthusiasts.
Customers visiting these outlets will benefit from expert tyre consultations, professional installation, and advanced alignment and balancing services, ensuring optimal performance and safety.
In addition to enhancing customer experience, these new outlets will contribute to the local economy by creating job opportunities. CEAT is also committed to the professional development of its workforce, offering specialized training programs to ensure exceptional service and customer satisfaction.
With the automotive market in Karnataka continuing to expand, especially in the premium vehicle segment, CEAT’s expansion strategy aligns with the growing demand for innovative, high-quality tyre solutions.
