JK Tyre launches new TVC campaign

Indian tyre industry majorJK Tyre & Industries Ltd. has launched a high-impact TVC for their latest innovation, ‘Smart Tyre – Tyre With a Brain’.

The TVC campaign aims to establish JK Tyre as a new age tech-driven brand that understands the pulse of their customers, in line with shift in customer preference towards connectivity and smart devices. The new TVC also showcases the cutting-edge innovation of JK SMART TYRE, and the new features that will define the future of mobility.

Featuring India’s first formula one racer, Narain Karthikeyan, the ad showcases smart tyre to be a part of his every day journey, enabling him to experience the ever-changing road conditions. Designed by creative agency, Cheil India, the advertisement has been directed by Andreas Bruns, with CGI contributions from UPP Prague.

Talking about the commercial, Mr. Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries Ltd. said, “Our new TVC aligns with JK Tyre’s philosophy of driving innovation and excellence in the tyre industry. We have had a long-standing relationship with Narain Karthikeyan and the new TVC intersperse his spirit of excellence, performance, and endurance. Through this new TVC, we have highlighted the importance and benefits of our SMART TYRE and how it provides innovation exemplified for total control, utmost safety, and delivers excellent performance. With this, we hope to build a strong brand connect and strengthen our position in the category.”