Apollo Tyres launches e-commerce portal

Apollo Tyres on December 22 launched an e-commerce portal shop.apollotyres.com for passenger car and two-wheeler tyre customers in the country.

The portal will work on the ‘buy online, fit offline’ model, where in consumers can purchase their chosen tyre online and book an appointment with the dealer nearest to their location, to get the tyres fitted and serviced.

The company has initially launched the service for customers based in Delhi-NCR, Bengaluru, Mumbai and Kochi and it will soon be expanded to other cities, said a press release.

This e-shop is in response to the increase in customer search queries to buy tyres online, especially during the past few months of the pandemic, added the release.

Mr Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, said, “As a leading player in the Indian market, this launch symbolises the next step in our growth journey in India and our commitment to respond to customer needs.”