EAT Tyres has rolled out the country’s first, label-rated car tyres. Under the initiative, CEAT will introduce performance indicator ratings for its premium offerings namely Fuelsmarrt and SecuraDrive.
The aim of this initiative is to empower customers to make an informed decision before buying any tyres for their vehicles, said a press release.
The rating system is in line with international rating systems prevalent in the tyre industry. The ratings are based on important tyre performance indicators like rolling resistance, wet grip and tyre noise level. Higher rating of rolling resistance indicates better fuel saving while higher wet grip ratings indicate solid braking capability of the tyre and a lower noise level connotes a more comfortable drive.
Commenting on the development, Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres, said, “We take pride in being the country’s first tyre manufacturer to introduce the tyre label rating system for our consumers. Staying true to our tag line, ‘CEAT, it helps’, CEAT’s goal is to help consumers make smart and well informed choices, which is something that separates CEAT from its peers. Hence, we see this system playing a huge role in empowering the customers to make the right decisions.”