Okaya EV, the electric vehicle division of energy storage solutions provider Okaya Group, on September 16 launched its latest two-wheeler offering, Freedum.
The new e-scooter is Okaya’s third product in the market ever since its formal launch in July this year. This 100 per cent made in India scooter will be manufactured at Okaya’s plant in Baddi in Himachal Pradesh, said a press release.
Freedum, it said, will be launched in four variants starting with low-speed e-scooters for select markets, going up to high-speed, high-range scooters offering more than 250 km per charge capacity in the coming months.
The company plans to roll out 14 new products in the financial year, including a high-speed motorcycle and specialized B2B vehicles built from scratch and developed in accordance with the requirements of delivery-based businesses.
Speaking at the launch of Freedum, Mr. Anil Gupta, Managing Director, Okaya Power Group, said, “Electric is the future and we find ourselves best placed to offer a high-quality, value-for-money proposition to every Indian. Owing to our allied business interests, it is only natural for us to have an advantage in the market space. Being very conscious of the quality and durability of our products, we have created a fully made in India proposition that gives fillip to the Government’s aim to see one crore e-scooters, on road by 2025.”
Mr. Anshul Gupta, Director, Okaya Power Group said,” Our product proposition not only focuses on delivering EV as a mobility tool but to create an ecosystem where electric is the most obvious and possibly the best choice for a customer. We are trying to ensure availability of good quality spares and services with proper infrastructure and financing. We recognise that an e-scooter is nothing without a battery, electronics, and proper software, and we already have an in-house advantage. We hope to continue to deliver customer delight in this endeavor too.”
