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Apollo unveils new identity

Apollo Tyres on June 18 unveiled its new corporate identity and vision, ‘Driving Progress, Together’.

A press release by the company said, Apollo is committed to bringing together a global community and fostering a diverse and inclusive culture that powers innovation to transport, both its business and society forward.

This vision, it said, is supported by the organisation’s purpose, ‘Enabling Excellence’, a belief that excellence should be universally accessible, and the company’s role is to connect people globally to the tyres, tools and support they need to reach their potential.

Mr. Neeraj Kanwar, Vice-Chairman & MD, Apollo Tyres Ltd, said “Our industry is going through a sea-change, and with the increasing rate of transformation in key areas of our business, it is time for us to embrace that change.”

 Our ambition is brought to life in our new identity. A company which has been built on strong foundations, relies on the creativity and energy within the organisation to forge ahead.”

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