Bajaj Auto Ltd., the world’s most valuable two- and three-wheeler manufacturer, made a strong impact at India Bike Week (IBW), India’s largest motorcycle and youth festival, with its immersive ‘Pulsar Underground’ showcase. The weekend emerged as one of the most electrifying highlights of 2025, with Pulsar standing out as one of the event’s most visible and engaging brands.
At IBW, Pulsar put the spotlight on its complete performance motorcycle portfolio, giving riders and enthusiasts an up-close, on-ground experience of the models that continue to define India’s performance motorcycling space. The showcase underscored the brand’s continued focus on accessible performance, rider confidence, and everyday rideability—core pillars that have helped Pulsar build a strong and enduring connection with generations of Indian motorcyclists.
At the Pulsar Arena, performance took centre stage through riding-led experiences anchored by expert execution and safety. The highlight was a professionally curated stunt riding showcase by an expert team, demonstrating precision, control and responsible riding practices. Alongside this, a dedicated arena allowed visitors to experience stunt-inspired gaming formats and create content in a controlled environment, extending the thrill beyond spectatorship. The arena also served as the on-ground culmination point for Pulsar Underground, where Harsh, from Lucknow, who won a Pulsar NS200 from the platform was felicitated during the festival.
As a motorcycle-led youth festival, IBW provided the ideal backdrop for Pulsar to connect with a community that lives at the intersection of riding and culture. Pulsar’s presence extended beyond machines to reflect the broader lifestyle that surrounds performance motorcycling – drawing strong footfall and sustained engagement across the two-day event.
This cultural connect was further reinforced through Pulsar Underground, the brand’s youth-focused platform celebrating originality and self-expression. Serving as a clarion call to the youth, it invited young creators to step forward and showcase their talent. Through Pulsar Underground, participants were provided a virtual platform, creative tools, and a spotlight to create and get discovered. With over 3,000 creator-led pieces spanning music, stunt riding, art, and street culture, IBW marked a key on-ground touchpoint for the platform.
Throughout the weekend, attendees at the Pulsar Arena also had opportunities to win exclusive Pulsar merchandise, adding to the interactive nature of the brand’s engagement.
Through its participation at India Bike Week, Pulsar reinforced its position as a brand rooted in performance first – while remaining deeply connected to the culture and community that surround motorcycling in India.
