BMW Group India presents India’s first-ever music and driving festival – JOYTOWN. The two-day immersive brand experience festival will enthral brand fans and enthusiasts in Delhi, Mumbai and Bengaluru.
JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Witness jaw dropping stunts / drifts performed by experts on BMW cars and BMW Motorrad bikes. Witness experts showcasing the power and agility of BMW M cars and the prowess of BMW xDrive. Experience first-hand the driving dynamics of BMW sedans and the legendary MINI go-kart feeling on specially designed track under expert supervision.
Multi-city festival JOYTOWN to be hosted from 10 – 11 December 2022 at Jawahar Lal Nehru Stadium, Delhi; 07 – 08 January 2023 at Bandra-Kurla Complex, Mumbai; and 28 – 29 January 2023 at Manpho Convention Centre, Bengaluru.
Mr. Vikram Pawah, President, BMW Group India, said, “JOYTOWN is a unique melange of bespoke experiences intersecting BMW, MINI and BMW Motorrad, music and culinary offerings. We are thrilled to present India’s first-ever music and driving festival which is specially designed for automotive enthusiasts and their family members. It’s an exclusive access to witness the thrilling world of BMW, experience MINIs legendary go-kart feeling, gravity defying stunts by BMW Motorrad riders and groove to the beats and tunes of India’s favourite artists all at one place.”
JOYTOWN entry tickets are available exclusively on Paytm Insider from INR 1800 onwards. Free entry is granted for children under the age of 10 years. Top-up smartcards for purchase of food and beverages are available at the coupon counters within the festival zone.
BMW, MINI and BMW Motorrad product experiences will be showcased across three different zones along with driving engagements.
The BMW zone will have the entire BMW product range with dedicated display areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The irresistible first-ever BMW XM showcase exudes what extreme performance and limitless luxury stands for.
The MINI BIG LOVE Zone unleashes style, inventiveness, and excitement. Explore the expressive design, premium quality and unmistakable driving fun of MINI along with a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone.
The fascination of motorbikes can be felt everywhere across the BMW Motorrad Zone. It consists of Motorrad Garage displaying the entire BMW Motorrad bike range, custom made bikes, the latest BMW Motorrad Accessories, BMW Motorrad Style Collection and a Beer Garden.
