Hyundai Motor India Limited (HMIL) has successfully concluded its ‘Test Driven By 100’ campaign, one of the most extensive electric vehicle (EV) road tests conducted in India. The initiative put the Hyundai CRETA Electric through a rigorous real-world endurance challenge, demonstrating its advanced technology, robust performance, and readiness for India’s diverse driving conditions.
The 100+ day journey was flagged off from Hyundai’s state-of-the-art manufacturing facility in Chennai and culminated in Srinagar. Featuring 100 content creators from across the country, the campaign covered 10 states, 26 cities, over 200 destinations, and more than 15,000 kilometres using a single Hyundai CRETA Electric.
Traversing varied terrains—from coastal humidity and urban congestion to extreme heat, hilly roads, snowy stretches, and arid deserts—the campaign highlighted the EV’s versatility. The initiative also generated strong digital traction, recording over 526 million views, 35 million likes, 21,000+ comments, and more than 240,000 shares across platforms.
Commenting on the success of the campaign, Mr. Tarun Garg, Whole-Time Director & Chief Operating Officer, Hyundai Motor India Limited, said, “The ‘Test Driven By 100’ campaign stands as a powerful testimony to Hyundai’s commitment of introducing advanced, future-ready technologies for India. In today’s era, digital content and outreach have become critical for connecting with audiences, and this insight shaped our approach for this campaign. By leveraging the power of digital storytelling, we amplified the narrative of EV adoption and mobility transformation across India. During the campaign, Hyundai CRETA Electric has journeyed across multiple cities, tackling diverse terrains and weather conditions to validate India’s EV readiness in real-world scenarios. This initiative was designed to test the performance, reliability and efficiency of the Hyundai CRETA Electric through the authentic voices of India by partnering with 100 creators who captured our country’s cultural and geographical diversity through their unique perspectives.”
The unique campaign set a new benchmark for EV endurance testing while celebrating the spirit of exploration and creativity aimed at demonstrating CRETA Electric’s capability, performance and reliability.
