JSW MG Motor India has rolled out the next phase of its popular ‘EV Sahi Hai’ campaign, now featuring actors Varun Sharma and Pulkit Samrat. Centered on humour and creative storytelling, this phase highlights India’s expanding charging infrastructure, aiming to boost public confidence and adoption of electric mobility nationwide.
The teaser and films can be found here: EV Sahi Hai ft. Varun Sharma and Pulkit Samrat
The campaign leverages the widespread appeal of Varun Sharma and Pulkit Samrat, best known for their camaraderie in the renowned film ‘Fukrey’, to effectively communicate the tagline: EV Sahi Hai. This phase will be rolled out across television, digital platforms, and radio. Conceptualized by CheilX, directed by Vikalp Chhabra, and produced by Red Comet Films, this film was shot in the picturesque cities of Dehradun and Rishikesh.
In addition, the carmaker has launched a brand-new website – www.evsahihai.com, which is now accessible to customers. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to EVs.
The carmaker’s focus on being the No. 1 OEM in the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands approximately 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464 million kilometers, resulting in an estimated 233,704 tons of CO2 emissions avoided.
