The Society of Indian Automobile Manufacturers (SIAM) along with Automotive Tyre Manufacturers Association (ATMA) and Indian Tyre Technical Advisory Committee (ITTAC) held the ‘Road Safety Advocacy for Tyres’ seminar on September 24, on a virtual platform.
Under the ‘Tri Series Seminar’, ATMA-SIAM is organising three sessions to spread awareness on various aspects of tyre care, road safety, and sustainability to advocate the road safety mission by MoRTH. While the first series focused on tyre and road safety, the second emphasised on technology and environmental issues.
The second edition witnessed participation of Government officials as well as industry leaders and subject experts, who deliberated upon topics such as sustainable mobility and technology & environmental challenges.
In his opening remark, Mr Prashant K Banerjee, Executive Director, SIAM, said, “The tyre sector is one of the most regulated one, but the irony is that despite being one of the most critical component for a safe drive, tyres don’t get enough attention. I believe that tyres deserve to be dealt on priority and with more respect therefore, this is important to spread awareness amongst the users.”
Chief Guest, Mr Ravi Agarwal, Additional Secretary in the Ministry of Environment, Forest and Climate Change, said, “This initiative by SIAM, ATMA and ITTA will go a long way in creating awareness about tyre-maintenance and safety.”
Mr Rajiv Budhraja, Director General, ATMA, said, “Road safety and tyre-care are very much part of the inner core functioning of our association. In first phase, we connected closely with the users, further in second phase, we touched product, sustainability and environment and in the third and final phase, we will be connecting with influencers and policy makers.”
Mr Ravin Kurian, Chairman, ITTAC, also highlighted the commitment of the industry along with the challenges to attain low rolling resistance and improving hostile environment for tyres.
