The Society of Indian Automobile Manufacturers (SIAM) has successfully concluded the week-long 11th edition of its Safe Mobility Inter-School Road Safety Competition along with its Annual Teachers’ Meet, reaffirming its commitment to nurturing a culture of road safety among students and educators.
Organised under the ‘सुरक्षित सफर (Safe Journey)’ initiative and supported through Suzuki Motorcycle’s CSR efforts, this year’s programme was conducted in collaboration with Gyan Mandir Public School. The initiative reached over 500 schools across New Delhi and engaged more than 2,000 students through creative activities aimed at promoting traffic discipline, safer roads, and community awareness.
A special Road Safety Workshop for teachers was also held in partnership with Hindustan Times, drawing participation from more than 400 educators. The event concluded with the felicitation of winners of the inter-school competition.
Aligned with the Government of India’s ‘Sadak Suraksha, Jeevan Raksha’ campaign, SIAM continues to champion impactful road safety education, empowering young citizens to become responsible road users and advocates for safer mobility.
Mr. Prashant K Banerjee, Executive Director of SIAM, implored that,” In line with the ‘Surkahsit Safar’ vision, SIAM has worked to shape road safety mindsets with strong support from schools and teachers, and through structured modules introduced with MoRTH and the Ministry of Education. As India becomes a leading auto market on the road to ‘Viksit Bharat’, road fatalities remain a major concern, 1% of global vehicles but 178,000 deaths last year. A collective behavioural shift is essential for safer mobility.”
On this occasion, Mr. Alok Jaitley, President, SAFE mentioned, “Road safety is not just about statistics as every number is a life and a family impacted. This initiative places education at the core, because when good habits start early in schools, they influence entire households. Discipline practised daily creates responsible road users. Through this program, we aim to build that culture by engaging students, empowering teachers and strengthening the message of safe mobility across communities.”
Mrs. Rajesh Bano Preeya, Principal, Gyan Mandir Public School said, “Parents often tell us their children now remind them not to jump signals or break traffic rules. This shift in awareness among students is a strong sign that road safety education is beginning to influence families as well.”
Mrs. Swarnima Luthra, Principal, ASN Sr. Sec. School, New Delhi said, “We have introduced positive reinforcement practices to encourage parents to follow basic safety norms, such as wearing helmets. When children see these habits being embraced both at home and in school, it strengthens their understanding of responsible behaviour and builds a lasting culture of safety.”
Mr. Madhur Agarwal, Circulation Head, HT Media, Delhi NCR, Hindustan Times, was also present at the occasion, along with Mr. Sarada Rout, Manager – Corporate Planning, Suzuki Motorcycle India Ltd., and Ms. Meenakshi Kukreja, Director, SIAM.
The SAFE Mobility inter-school competitions organised since 2015 with the support of Gyan Mandir Public School, New Delhi has engaged thousands of students through creative activities promoting responsible mobility. The annual inter-school event offers a dynamic platform for students to explore road safety themes and advocate safer mobility practices. With over 20 competitions, ranging from E-Poster Making, Jingle Creation, Logo Designing, Presentations, Brochure Designing, Short Films, and Photography, the initiative encourages students to think critically about responsibility, awareness, and the impact of safe mobility on families, communities, and the society at large.
