Bentley Motors presented a number of models all crafted by Bentley’s personal commissioning division, Mulliner, at Auto China 2024. A one-of-one Continental GTC S, exclusively created for China, makes its public debut in Beijing, having already been sold. The exceptional Mulliner Coachbuilt project – Bentley Batur – makes its first public appearance in China with a new exterior paint colour, presenting a striking new look. The Bentayga EWB Mulliner – Bentley’s luxury flagship, is also displayed at the luxury stand alongside the Flying Spur Azure Hybrid, demonstrating stunning bespoke features.
Also announced, are the design details of the special collections inspired by Chinese culture. All these models showcase Bentley’s ultimate luxury personalisation, defining the extraordinary benchmark for contemporary luxury mobility and lifestyle.
“As the world’s oldest coachbuilder whose origins date back to the 16th century, the Mulliner name is known among Bentley cars for its ultimate luxury personalisation,” said Ansar Ali, Mulliner and Motorsport Director at Bentley Motors, “we’re delighted to see that customers’ interest in luxury personalisation peaked in 2023, rising by 43 per cent from the previous year, with three quarters of Bentley customers exploring the 46 billion different personalisation configurations available from our options range to add personal bespoke content from Bentley’s Mulliner division. Our discerning Chinese customers and the luxury market here continue to inspire and push us to explore new boundaries, so we are excited and motivated by the future opportunities in this market.”
“In China, twice as many of our customers are choosing Bentley’s personal commissioning services through the Mulliner division as opposed to two years ago, a clear sign of the desire for truly unique commissions and exclusivity by our Chinese customers,” said Kim Airey, Managing Director of Bentley Motors Chinese Mainland, Hong Kong and Macao. “To further reinforce the importance of Mulliner personalisation in China, Bentley will offer a number of China-exclusive personalised collections co-created with Mulliner in 2024. The extraordinary cars are inspired by our Chinese customers and dealers, and the perfect synthesis of Mulliner’s craft, capabilities, and local culture,” Airey added.
