Citroën India launched the much-awaited New Citroën Ë-C3 All-Electric at a special introductory price of ₹ 11,50,000 (ex-showroom Delhi). This full BEV B-hatch is from the C-Cubed family of vehicles and is built at its manufacturing facility in Thiruvallur, Tamil Nadu. The New Citroën Ë-C3 All-Electric deliveries to the B2B and B2C segment will start from end-February through the La Maison Citroën phygital showrooms across the country.
The New Citroën Ë-C3 All-Electric is now available for retail at La Maison Citroën phygital showrooms in 25 cities, namely, New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai, Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut, Guwahati, Bhopal, Karnal, Dehradun, Rajkot, Mangalore and Coimbatore. All showrooms will be equipped with DC Fast Charging facility provided by Jio-bp and will cater to all EV vehicle owners.
Citroën will also extend its 100% direct online buying – BUY ONLINE – for the New Citroën Ë-C3 All-Electric. Customers in major Indian cities will be covered through this direct online initiative and can order directly from the factory and get doorstep delivery of their Electric Vehicle.
Citroën will also launch connectivity apps like MY CITROËN CONNECT and C-BUDDY on the New Ë-C3 All-Electric. Available on both iOS & Android, My Citroën Connect hosts 35 smart features including Driving behaviour analysis, Vehicle tracking, Emergency services call, auto crash notification, over-the-air software updates, Usage-based insurance parameters and first in segment 7-year subscription.
For the aftersales network named the L’Atelier Citroën, the company will offer unique services like remote diagnostics and 100% parts availability to assure New Citroën Ë-C3 All-Electric customers of a stress-fee ownership experience. Citroën Service on Wheels will enhance reach and availability for customers covering most common repairs at customer’s doorstep. This represents the Citroën Service Promise that extends “Comfort at Your Fingertips” for customers.
Roland Bouchara, CEO & Managing Director, Stellantis India, said, “The launch of the New Citroën Ë-C3 All-Electric is a key milestone for Stellantis in India. With this launch, Citroën moves from being a newcomer in the ICE passenger vehicle segment to a key player in the Electric vehicle segment. Thanks to the engineering and development by our teams and local suppliers on the Smart Car Platform, we have been able to bring this affordable full BEV within 6 months of the launch of the ICE variant of the New C3 and that is a commendable achievement.”
Saurabh Vatsa, Brand Head, Citroën India, remarked, “We are excited to launch the New Citroën Ë-C3 All-Electric for the young and progressive customers who will enjoy the CLEVER, COMFORT & COOL product propositions. The vehicle was developed keeping in mind the Indian audience and their unique needs and preferences. Ë-C3 delivers a certified driving range of 320 km per charge (MIDC cycle), 100% DC fast charging capability, and a plethora of intuitive technology-driven features. With the famed Citroën Advanced Comfort on board combined with an efficient e-powertrain, we are certain that the New Citroën Ë-C3 All-Electric will meet the expectations of both private customers’ and fleet operators.”
Customers can now test-drive and experience the New Citroën Ë-C3 All-Electric by visiting a La Maison
Citroën phygital showroom near them and/or book/buy the car online at www.citroen.in.