Honda Motorcycle & Scooter India (HMSI) launched on Wednesday, 15th March the all-new Shine 100 at an introductory price of Rs 64,900 (ex-showroom, Mumbai) in the country. The bike will enter production from next month, while first deliveries will start in May 2023. Honda Shine 100 will be available in five color schemes. Black with Red Stripes, Black with Blue Stripes, Black with Green Stripes, Black with Gold Stripes and Black with Grey Stripes.
Marking its presence in the 100cc basic mass commuter category, Honda’s brand Shine’s undisputed leadership in the 125cc motorcycle segment is a testimony to the trust, reliability, and advanced technology it offers to the customers. Shine 100 is developed with 12patent applications for the enhancement of reliability, the company said in a media release.
“Shine is the most popular and trusted motorcycle brand in its category. Today we unveil Honda’s all new 100cc motorcycle – Shine 100 which is designed and built to refortify the Shine legacy. Shine 100 is Honda’s next big leap to make mobility more accessible and affordable for people across India. We are proud to present a robust, reliable, and fuel-efficient motorcycle for customers in the basic commuter category. As we launch the Shine 100, we continue to prioritize the needs and aspirations of our customers and strive to exceed their expectations in every step of this journey,” said Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India.
Yogesh Mathur, Operating Officer, Sales & Marketing, Honda Motorcycle & Scooter India, said, “Today is the beginning of a new journey, as we launch Shine 100. It is Honda’s promise for every Indian commuter to surpass their expectations by offering unmatched value. With its reliable performance, comfortable ride, and affordable price we aim to empower people with the freedom to move forward, to explore new horizons and realize their dreams. Let us ride together towards a better future.”