Kia India, one of the fastest growing carmakers in the country, launched a new television commercial as part of its campaign for its latest offering the Sonet X-Line. The commercial is specifically designed to create anticipation for the range-topping Sonet X-Line trim. Contemplating on the car’s exclusive looks and flaunt factor, the company India has positioned the Sonet X-Line as ‘So rare, you just can’t resist it’.
Sonet is the most aspirational compact SUV brand in its segment and with X-Line, Kia wants to take it one step ahead. Apart from the television commercial, this new campaign will also be extended to the outdoor and digital media.
The campaign illustrates that the Sonet X-Line is a car unlike any other seen on Indian roads and it surely makes a statement that will not go unnoticed. The TV commercial also highlights all the important product attributes like the xclusive matte graphite colour, splendid sage dual tone interior, crystal cut alloy wheels, 10.25 inch HD touchscreen navigation and Bose premium sound system with LED sound mood lights.