Motovolt launches URBN e-bike

Priced at just INR 49,999 which includes free insurance, Motovolt URBN is a feature-rich smart e-bike with zero emissions for urban Indians.

Tushar Choudhary Founder & CEO Motovolt, Manohar Bethapudi - Head Growth Corporate Strategy Motovolt

Motovolt Mobility Pvt Ltd launched its feature-rich, smart e-bike – URBN – at an event held in the Capital recently in the presence of Member of Parliament Mr Parvesh Sahib Singh Verma. The e-bike has been attractively priced at INR 49,999 and is targeted at modern Indian youth.

Motovolt’s URBN e-bike is uniquely designed for greater riding comfort and comes with a host of features that makes it the ideal choice for today’s generation. It is available for booking at INR 999 on the company’s website and 100+ physical retail points.

The URBN is powered by a removable BIS-approved battery which is safe and easy to charge. It comes with a peddle assist sensor and offers multiple riding modes to support peddling or automatic ride preferences. Further, it comes with an ignition key switch, handles lock, and various other features. URBN needs no license or registration giving riders the freedom to enjoy hassle-free sustainable rides. 

The event was attended by many industry leaders and a panel discussion was held to discuss the growth of the EV ecosystem, future of micro-mobility in the country, challenges and opportunities.

Speaking at the event, Mr Parvesh Sahib Singh Verma, said, “The Government of India has been dedicatedly working towards promoting the EV sector in India. We have been focusing on supporting manufacturers who innovate and create high-quality and affordable battery-powered commute options. We have launched various schemes and initiatives such as Production Linked Incentives and subsidies on the purchase of EVs. It is heartening to see a young enterprise like Motovolt come up with e-bikes, and I hope URBN will prove to be a great personal commute option for the younger commuters in cities all over India.”

Mr Tushar Choudhary, Founder, and CEO, Motovolt, said, “Motovolt is committed to the cause of building a pollution-free and sustainable future for all. We identified the market gap when it comes to aspirational, comfortable, and stylish individual urban commute. With URBN e-bicycle’s launch, we have created the perfect solution for our users. It is priced at INR 49,999 onwards and can be purchased at easy EMIs. It is a perfect ride for local commutes and offers a 120 km range on a full charge. URBN is a smart e-bicycle which comes with an integrated smartphone app which will transform the experience of a daily ride for office goers as well as college or school students in Indian towns and cities.”