Rolls-Royce has unveiled the facelift of the super-luxury SUV Cullinan. The Cullinan Series II has been updated with advanced digital interface, a new private members app, and a new clock cabinet incorporating Spirit of Ecstasy figurine into Cullinan’s interior. According to the company, Cullinan remains the most requested Rolls-Royce within the marque’s product portfolio. The luxury SUV is powered by a 6.75-litre V12 engine that delivers 600hp and 900Nm. It is equipped with 23-inch alloy wheels and an 18-speaker audio system with a 1400-watt amplifier.
Chris Brownridge, Chief Executive Officer, Rolls-Royce, said, ““In 2018, Cullinan reframed super-luxury motoring, enabling Rolls-Royce clients to experience the brand’s hallmark magic carpet ride regardless of the terrain and in every corner of the world. In the six years since, Cullinan has attracted entirely new groups of clients to Rolls-Royce and profoundly altered perceptions of what a Rolls-Royce motor car is, and what it can mean to its owner. Cullinan Series II has been created to build on that success. By integrating new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke, we retain everything our clients love about this motor car, ensuring its continued allure.”
“Since the launch of the first Goodwood-built Rolls-Royce, designers have taken great care to give every model its own distinctive aesthetic universe. Each is based on detailed insights gathered directly from our clients before the motor car is conceived, and throughout its life. Cullinan Series II is born of this approach: more energetic, focussed and expressive, in line with the priorities of today’s super-luxury consumers. In its new guise, Cullinan Series II remains effortless, everywhere – faithful to the principles and retaining the qualities that have made this motor car so successful. At the same time, it represents genuine progress and development, based on an evolved appreciation of luxury that adds statement and flourish to Cullinan’s original form,” said Anders Warming, Director of Design, Rolls-Royce Motor Cars.
The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV – rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering – including our Private Offices around the world – and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
Specialists observed a shift towards owners driving their cars themselves. When Cullinan was first launched, less than 70% were self-driven: today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur. Together with the rejuvenation of the brand and the bespoke offering, Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today, the company mentioned in the media release.
