Tata Motors recently launched an all new #JET Edition for its line-up of successful mid to high SUVs. Commencing the festive season on a high note, this unique and luxurious line-up is inspired by ‘Business Jets’, which will appeal to a set of customers who love opulence and want to soar high in luxury. The #JET Edition takes indulgence to the next level by offering top of the line features along with an exclusive exterior and interior colour theme. This one-of-a-kind edition includes Tata Motors’ flagship 6/7-seater SUV – the Safari, the company’s premium 5-seater SUV – the Harrier and India’s no. 1 SUV – the Tata Nexon. The #JET Edition will be available across all Tata Motors authorized dealerships.
Prices for the Nexon Jet Edition start at Rs 12.13 lakh, while for the Harrier and Safari, they start at Rs 20.90 lakh and Rs 21.35 lakh, respectively. The Jet Edition is based on the SUVs’ top-end XZ+ trim.
Speaking on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “Over the last few years, Tata Motors has been striding ahead, consistently grabbing a sizeable market share in the industry on the back of a robust portfolio that sports eclectic design, provides a pleasurable & safe drive experience and impressive aftersales services. Our customers and auto experts have continuously appreciated our transformation into a world-class auto player, offering absolute consumer delight. Riding on our No. 1 SUV position and in line with our New Forever brand promise to keep our products refreshed, we are elated to introduce the brand new #JET Edition in our Safari, Harrier and Nexon portfolios, adding more cheer for customers this festive season.
He further added, “The latest #JET Edition will be a compelling package of striking exteriors and inviting interiors, which is aimed at providing a unique and exquisite lifestyle to our customers. The #JET Edition will further build upon the ‘Go-Anywhere’ DNA of our true SUVs and add a quotient of ‘Go-Anywhere in Luxury’. I am confident that this new range with all its charisma will add to the fervour of our renowned and much loved SUV line-up.”