Amara Raja Energy & Mobility has appointed Anshika Dhawan as Head – Marketing for its Automotive and Home Energy businesses across India and the SAARC region. Dhawan announced the development through a LinkedIn post.
With over two decades of experience in marketing leadership, Dhawan has worked with both global and Indian organisations, bringing deep expertise in brand building, category growth, premiumisation, and digital transformation. In her new role, she will focus on strengthening consumer insights, sharpening category strategies, and enhancing marketing’s contribution to demand generation and portfolio decision-making. The company noted that marketing will play a pivotal role in building long-term brand equity while supporting growth across business segments.
Dhawan will be part of the leadership team led by Chandrasekar Radhakrishnan, Chief Business Officer, Amara Raja Energy & Mobility. The appointment comes as the company continues to expand its footprint in automotive and energy storage solutions, with an increasing emphasis on new technologies and evolving consumer needs across India and neighbouring markets.
