Toshihiro Mibe, the President of Honda Motor Co., Ltd., took center stage at the esteemed JAPAN MOBILITY SHOW 2023, delivering a keynote address that resonated with innovation, vision, and the future of mobility. In this comprehensive overview, we delve deeper into the key points and insights shared by Mr. Mibe, shedding light on Honda’s commitment to shaping the mobility landscape.
Milestone Celebration
Honda’s legacy spans an impressive 75 years, and Mr. Mibe commenced his address by celebrating this remarkable milestone. He underscored the pivotal role that dreams have played in Honda’s journey. “The Power of Dreams” serves as the global brand slogan, encapsulating the driving force behind Honda’s unwavering commitment. These dreams have propelled Honda to overcome challenges, turning what was once considered impossible into reality.
Value Proposition
Foundational Values: Transcend and Augment
Honda introduced two foundational values that underpin their mobility products: “Transcend” and “Augment.” These values have been at the core of Honda’s offerings for the past 75 years and will continue to shape their future endeavors.
Transcend: This concept embodies the ability to surpass various constraints, whether related to time or place. Honda envisions a world where mobility breaks free from the shackles of conventional limitations.
Augment: Honda is dedicated to enhancing individuals’ abilities and expanding their possibilities. Their mobility products are designed to empower users, making the impossible achievable.
Innovative Mobility Products
Glimpse of the Future
At the JAPAN MOBILITY SHOW 2023, Honda’s exhibit showcased a diverse array of mobility products and cutting-edge technologies. These innovations are set to redefine how people move in the future.
Cruise Origin Autonomous Vehicle: One of the highlights was the Cruise Origin autonomous vehicle. This groundbreaking innovation is poised to revolutionize travel by transcending the constraints of time. The private interior space offers users the freedom to make the most of their travel time, whether for work or leisure, without concerns about other passengers.
Honda eVTOL and HondaJet: These aviation innovations will expand mobility into the skies, transcending the constraints of place and distance. By seamlessly integrating these aircraft with ground mobility systems, Honda envisions a world where travel is effortless and accessible, even in nature-rich suburban areas.
SUSTAINA-C Concept: Sustainability takes center stage with the SUSTAINA-C Concept. This car, constructed from recycled and reused acrylic resin, represents Honda’s dedication to overcoming the constraints of limited resources. Resource circulation is the key to achieving environmental sustainability while ensuring the joy and freedom of mobility for generations to come.
Augmenting Abilities
Empowering People
Honda’s commitment to augmenting people’s abilities was prominently displayed at the event:
Honda Avatar Robot: This remarkable creation enables remote experiences, allowing users to perform tasks and explore places as if they were physically present. It provides an inclusive platform for all individuals, including those with limited mobility, to actively participate from remote locations.
UNI-ONE Mobility Device: The UNI-ONE is a groundbreaking mobility device that allows users to steer it simply by shifting their body weight while sitting, eliminating the need for hands. This innovation enhances opportunities for users with mobility challenges, creating a more inclusive and accessible world.
Enhanced Living Radius
Expanding Horizons
The CI-MEV self-driving micro-mobility vehicle is Honda’s solution for individuals facing constraints such as age-related mobility limitations or residing in areas with limited public transportation. This innovative vehicle extends the living radius of individuals, granting them the freedom to travel farther, faster, and more conveniently. This enhanced mobility opens doors to new opportunities and experiences.
Dream Mobility
Turning Dreams into Reality
The “Dream Loop” experience, a visionary endeavor by Honda, invites attendees to participate and visualize their dream mobility. Leveraging generative AI, this initiative aims to transform these dreams into tangible innovations. Honda’s vision is to extend its global presence across various mobility segments, offering solutions that span terrestrial, aerial, and celestial realms.
