Kia India, a leading mass-premium automaker, has strengthened its vision for sustainability with the launch of ‘Kia Drive Green’, an eco-engagement feature available on the Kia Connect app. The initiative is designed to deepen user engagement—particularly with EV owners—while fostering greater environmental consciousness.
Currently accessible for the Kia Carens Clavis EV under the ‘New Services’ section of Kia Connect, the Drive Green feature will be rolled out progressively across all upcoming Kia electric vehicles. Under the program, users receive a virtual tree that grows through five stages based on the number of kilometers driven. Drivers can unlock eco-reward badges including: Green Explorer (2,500 km), Eco Champion (15,000 km), Carbon Crusher (25,000 km), Forest Guardian (50,000 km), and Planet Protector (100,000 km). The app also displays real-time CO₂ savings, highlighting the environmental benefit of electric mobility.
As a benchmark, driving 100 km can help save approximately 13.2 kg of CO₂, while 1,500 km can reduce nearly 197.6 kg of CO₂—demonstrating the measurable impact of EV adoption.
Mr. Atul Sood, Senior VP, Sales & Marketing, Kia India, commented,“At Kia, our vision for mobility goes hand in hand with our responsibility to the environment. With the Kia Drive Green initiative, we are taking a decisive step toward embedding sustainability across every touchpoint—from product innovation and cleaner technologies to our operations and customer engagement. This initiative reflects our long-term commitment to making clean mobility part of everyday life.”
The Drive Green initiative exemplifies Kia India’s broader green mobility vision, setting a direction for how value beyond vehicles can be delivered, thereby, building both loyalty and environmental awareness through digital experiences.
Disclaimer: The CO₂ savings and visuals shown are for illustrative purposes only. Actual CO₂ reduction may vary based on factors such as driving style, terrain, weather, and vehicle load. The data provided represents an estimated comparison and should not be treated as an exact real-world measurement.
