Skoda Auto is adding a new yet-to-be-named compact SUV to its product portfolio. In its third major product offensive after the Kushaq and the Slavia, the company announced plans for an all-new compact SUV that will debut in India in the first half of 2025.
Skoda has invited customers and fans in India to participate in the naming contest for the new compact SUV using #NameYourSkoda. The catch? The name must start with K and end with Q, promising participants a chance to win the sleek Škoda car or a trip to Prague.
Speaking on the announcement, Klaus Zellmer, CEO, Škoda Auto a.s, said, “India is crucial to the global growth of Škoda Auto, both because of its own market strength and as a development and manufacturing base for our expansion in new markets including ASEAN and the Middle East. We have more than doubled sales in India since 2021 and we are now taking the next step by further expanding the range of models designed for customers in India and internationally. The all-new compact SUV due in 2025 will add an important segment for customers. I’m confident the expanding Škoda portfolio will contribute to our India growth target of achieving a market share for the Volkswagen family of brands of around 5 percent by 2030.”
The MQB-A0-IN platform, debuting with the Škoda Kushaq in 2021, formed the crux of Škoda Auto India’s strategy. It was developed jointly by teams in India and the Czech Republic with a focus on high localisation, low cost of ownership, and quick turnaround times. It is the first platform developed by the company outside of Europe and tailormade for the Indian market.
Speaking on the product action, Dr Johannes Neft, Member of the Board of Management for Technical Development, Škoda Auto a.s, said, “The MQB-A0-IN platform we developed and localised specifically in India for India has incredible technical prowess, is very versatile and is ready for the world. The Kushaq and Slavia are based on this platform, and it is fulfilling to see that they have played an integral part in the growing focus on building safer cars in India. The new compact SUV will also be built on this platform and will carry forward the same Škoda DNA of superior driving dynamics, integral safety and proven quality.”
Speaking on the all-new product announcement, Martin Jahn, Member of the Board of Management for Sales & Marketing, Škoda Auto a.s, said, “The Škoda brand has taken big strides globally. In 2023, we have grown by 18.5% compared to 2022. India is a key market for our growth, and we have just crossed the 100,000 sales mark over the last two years – thanks to the locally developed and produced Kushaq and Slavia models. With the all-new compact SUV, we are underlining our commitment to India and its importance to our internationalisation plans. Together with the Kushaq and the Kodiaq, we will have an even better SUV portfolio for India, which is a key segment that contributes over 50% to all vehicle sales in the market.”
Providing his inputs on the development, Piyush Arora, Managing Director and CEO, Škoda Auto Volkswagen India (SAVWIPL) said, “After the success of the Kushaq and Slavia, we are expanding our reach with the upcoming launch of an all-new compact SUV, targeting the largest segment in India. Our R&D expertise in India has already enabled us to incorporate highly localised parts and components for our entire range. With the new compact SUV, we are furthering this strategy by systematically developing our local supplier base to provide parts and components of global standards and quality at competitive prices. We aim to actively participate in the evolving landscape of mobility in India. We remain focused on our expansions and further enhancement of the Group’s wide portfolio of cars in India.”
On the all-new product, Jan Bures, Member of Board, Sales, Marketing and Digital, Škoda Auto Volkswagen India (SAVWIPL) said, “The Škoda brand has been instrumental in fuelling the growth of the Group in India. This is not only in terms of sales volumes, but also in terms of our network reach and evolution across the value chain. The Made-in-India models built on the versatile MQB-A0-IN platform remain key contributors to delivering substantial volumes, which will be further driven by this all-new compact SUV, strengthening the diverse offerings of our Group brands.”
Škoda Auto, with a legacy of 129 years in the world entered India in November 2001. It had its biggest year in terms of sales in 2022. Combined with the year 2023, the company sold over 100,000 cars in a 2-year period. Earlier, it had taken the company 6 years to achieve the landmark, highlighting the rapid pace of growth undertaken by the company ever since the MQB-A0-IN platform has been put into action.
Adding further on the company’s announcement, Petr Janeba, Brand Director, Škoda Auto India said, “I am extremely pleased to announce that in a year from now, Škoda Auto will debut an all-new car – a compact SUV for the Indian market. With this launch, we will enhance our workforce on all fronts, with an innovative approach and pioneering formats to engage with our new and existing customers. We have already kick-started trainings and workshops for our sales and after-sales verticals and continue with our laser-sharp focus on customer satisfaction. With the new compact SUV, we are confident of reaching the 100,000 annual sales volume by 2026.”
