BMW Group India has delivered its best-ever annual sales performance in calendar year 2025, underlining strong brand momentum and sustained customer demand across segments. The luxury automaker recorded 18,001 car deliveries, marking a 14% year-on-year growth, significantly outperforming the average growth rate of the Indian luxury car market.
Of the total volume, BMW accounted for 17,271 units, while MINI contributed 730 units. In addition, BMW Motorrad sold 5,841 motorcycles, further strengthening the Group’s overall performance in India.
Record-Breaking Quarterly Performance
The final quarter of the year proved to be the strongest, with Q4 (October–December 2025) car sales reaching an all-time high of 6,023 units, registering a 17% YoY growth. Notably, BMW Group India has now delivered four consecutive years of double-digit growth, with every month and quarter in 2025 achieving its highest-ever sales performance.
Dominance in Luxury Electric Mobility
BMW Group India continued to lead the luxury electric vehicle space, retaining its position as the number one luxury EV brand in India since 2022. The company sold 3,753 electric vehicles in 2025, recording a staggering 200% growth over the previous year. This growth highlights increasing consumer acceptance of premium electric mobility and BMW’s strong EV portfolio tailored for Indian customers.
Strong Growth Across Key Segments
- Long Wheelbase models emerged as a major growth driver, recording an exceptional 162% growth, reflecting rising demand for enhanced rear-seat comfort and luxury.
- Sports Activity Vehicles (SAVs) grew by 22%, supported by their versatility, performance, and road presence.
- Demand remained robust across sedans, SAVs, ICE vehicles, and EVs, underlining a well-balanced product strategy.
Commenting on the milestone, Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said: “2025 has been a record-breaking year for BMW Group India with our highest-ever sales to date. Crossing the 18,000-unit mark and achieving a strong 14% growth—well above the luxury segment average—reflects the deep trust and aspiration our customers have for our brands. Growth across powertrains and segments, from electric vehicles to long wheelbase models, demonstrates the strength of our portfolio. Our leadership in luxury electric mobility is not only accelerating sustainable mobility but also expanding the luxury car market in India.”
Aggressive Product Offensive Fuels Growth
BMW Group India launched 20 new products in 2025 across BMW, MINI, and BMW Motorrad, ensuring one of the most comprehensive luxury portfolios in the market. Key launches included:
- BMW iX1 Long Wheelbase
- BMW X3
- BMW 2 Series Gran Coupe
- MINI JCW Countryman All4
- MINI Convertible
The motorcycle lineup was strengthened with the introduction of the BMW R 1300 GS Adventure and the BMW S 1000 RR, catering to both touring and high-performance enthusiasts.
Supported by bespoke customer engagement programs, attractive financial solutions, and a robust dealer network, BMW Group India is well-positioned to sustain growth momentum and further strengthen its leadership in India’s luxury automotive market.
Electric Vehicles (EV)
As a pioneer in sustainable mobility, BMW Group India continues to be the most preferred luxury EV brand in 2025 as well. 3,753 BMW and MINI EVs were delivered in 2025 with +200% growth YoY. The demand for BMW and MINI EVs continues to grow post GST 2.0, thanks to cutting edge product substance and brand trust.
BMW Group India commands the largest market share in luxury electric segment in India. The EV penetration to total sales stood at 21%, up from 8% last year. BMW EVs are segment leaders both at the top-end – BMW i7 – and at the entry level – BMW iX1. The iX1 was the highest-selling EV not only for the company, but also for the premium EV segment in India.
BMW Group India has created a coveted luxury electric ecosystem with a perfect combination of excellent products, charging convenience, assured buy-back and attractive cost of ownership. In 2025, a host of initiatives were launched, keeping the customer requirements in focus, such as Destination Charging, Smart E-Routing, Charging Concierge, High Performance Electric Corridor among others. Moreover, BMW and MINI customers can access more than 6,000 charging points in partnership with leading service providers. The widest EV lineup in luxury segment comprises seven cars and two scooters: BMW i7, BMW iX, BMW i5, BMW i4, BMW iX1 Long Wheelbase, MINI Countryman E, MINI Countryman SE ALL4, BMW CE 04, and BMW CE 02.
Long Wheelbase Range
Long Wheelbase models in the BMW range continued to perform well and noted growth of +162% YoY with sales of 8,608 units. The long wheelbase models now contribute 50% to BMW sales as compared to 29% last year. The Indian luxury consumers prefer these models thanks to their generous space, luxurious ambience and immense comfort built for Indian roads. The 3 Series was the highest-selling premium sedan for BMW as well as in its segment.
Sports Activity Vehicles (SAV)
BMW Group India SAVs recorded growth of +22% YoY at 10,748 units. Highly preferred due to its versatility, space and dynamics, SAV segment commands a share of 60% of total sales. BMW X1 was the highest selling SAV followed by BMW X5.
MINI
MINI India delivered 730 units in 2025, registering a growth of +3% YoY. The brand expanded its model portfolio with new product launches such as MINI Convertible, MINI Countryman JCW ALL4 and MINI Countryman SE ALL4 in the last quarter. The best-selling model MINI Cooper S saw growth of +47% YoY.
BMW Motorrad
BMW Motorrad delivered 5,841 motorcycles in 2025. The BMW G 310 RR was highest-selling smart-cc bike and saw a growth of +24% in deliveries. BMW Motorrad was the leading premium motorcycle brand in India in high-performance bike segment. The portfolio of high-end imported bikes saw +7% growth YoY, with the BMW S 1000 RR, BMW 900 GS / GSA, BMW 1300 GS / GSA being most in demand.
Retail.NEXT: Immersive retail concept transforming customer experience
With launch of Retail.NEXT, BMW Group India aims to create a future-forward retail space that not only showcases its vehicles but also embodies the brand’s commitment to luxury, innovation, and customer satisfaction. Today, the total number of touchpoints across the three brands is 97 in 40 cities. In 2026, the company will add 19 outlets in 18 cities.
BMW India Financial Services
Through its innovative ‘BMW Smart Finance’ solutions, BMW India Financial Services delivers a compelling value proposition and complete peace of mind to customers. The tailored financial products offer attractive benefits such as low monthly instalments, assured buy-back, flexible end-of-term options, and the freedom to upgrade to a new car with ease. By making ownership more accessible and hassle-free, BMW Financial Services plays a crucial role in enabling sales and driving customer loyalty for the group brands in India.
