Mercedes-Benz India has announced its best-ever monthly sales performance in September 2025, marking a 36% growth over September 2024. This historic milestone was largely fuelled by the Government’s GST 2.0 reforms, which boosted customer sentiment and unlocked purchases that had been deferred since mid-August.
A significant highlight was the record-breaking Navratri sales, with approximately 2,500 units sold during the nine-day festival—making it the highest ever Navratri sales for the brand in India.
This strong momentum also propelled Mercedes-Benz India to its highest-ever Q2 sales for FY 2025-26, with 5,119 units sold. Growth was consistent across the ‘Core Luxury’ and ‘Top-End Luxury’ segments, with the top-end luxury battery electric vehicle (BEV) portfolio maintaining an 8% share of total sales, reflecting the brand’s continued success in the electric mobility space.
“Mercedes-Benz clocked its best-ever September sales owing to an overwhelming customer response following the GST 2.0 reforms, culminating the pent-up demand. Our attractive new portfolio combined with innovative financial programmes under the ‘Dream Days’ campaign, resulted in overwhelming demand for Mercedes-Benz cars in the luxury market. We expect this festive buying spirit to continue in October as well, with upcoming festivities including Dhanteras and Diwali, which traditionally witness spirited buying from customers. While there was strong demand across the portfolio, we recorded the highest ever monthly sales for key products like the Long Wheelbase E-Class, GLC, GLE, GLS and G63 AMG SUVs.”
“The reduction in the GST rates has certainly improved customer sentiment with its appropriate timing; as car prices are increasing owing to macro-economic challenges like adverse forex movement, rising operational cost etc. We hope this buoyant spirit sustains for the remaining festive season, as we continue to observe market trends closely, remaining cautiously optimistic.” Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
Commenting on the company’s historic sales performance, Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, said: “Mercedes-Benz recorded its best-ever September sales, driven by an overwhelming customer response following the GST 2.0 reforms, which helped unlock pent-up demand. Our refreshed product portfolio, coupled with innovative financial solutions under the ‘Dream Days’ campaign, significantly boosted customer interest in the luxury segment.”
He added, “We anticipate this strong festive momentum to continue into October, with key festivals like Dhanteras and Diwali—periods that traditionally see high customer engagement. While demand was strong across the board, we achieved record monthly sales for key models such as the Long Wheelbase E-Class, GLC, GLE, GLS, and G63 AMG SUVs.”
Addressing the broader market dynamics, Iyer noted, “The timely GST rate reduction has positively impacted customer sentiment, especially as vehicle prices face upward pressure due to macroeconomic factors like forex fluctuations and rising operational costs. We remain cautiously optimistic and will continue to monitor market trends throughout the festive season.”
Mercedes-Benz India saw strong demand across its segments in Q2 FY 25-26, with record sales in September 2025. The Top-End Luxury segment—including GLS, AMG G63, S-Class, and Mercedes-Maybach—achieved 25% penetration and 12% year-on-year growth, driven by customization trends and the popular bespoke ‘manufaktur’ range, which accounts for 75% of top-end sales. The AMG G63 recorded its highest-ever monthly sales despite a six-month waiting period.
The Core segment, featuring the LWB E-Class, GLC, and GLE SUVs, grew 10% with the LWB E-Class becoming India’s best-selling luxury sedan, showing 47% year-on-year growth. The Entry Luxury segment, including the A-Class sedan and GLA SUV, declined due to competition from lower-priced offerings but continues to attract younger customers with feature-rich models.
Electric vehicles also contributed significantly, with BEVs making up 8% of total sales and growing 10% overall, highlighted by record sales of the EQS SUV and sold-out G 580 Edition 1 with EQ Technology.
