Toyota Kirloskar Motor (TKM) closed calendar year 2025 with its highest-ever annual sales, delivering a total of 3,88,801 units, marking a 19% growth over the 3,26,329 units sold in CY 2024. The strong performance, supported by sustained momentum through December, highlights TKM’s continued focus on offering high-quality, reliable and safe mobility solutions that align with evolving customer expectations.
Strong Calendar Year Performance
TKM’s growth in 2025 was broad-based, spanning both domestic and export markets, underlining the company’s balanced growth strategy.
In the domestic market, Toyota sold 3,51,580 units, registering a 17% increase over the previous year. Exports, meanwhile, surged 42% to 37,221 units, reflecting growing global demand for India-manufactured Toyota vehicles and the company’s strengthening export footprint.
Overall, the combined domestic and export volumes lifted total calendar year sales to 3,88,801 units, reinforcing Toyota Kirloskar Motor’s consistent performance across key segments.
December 2025: Momentum Accelerates
Toyota’s strong full-year performance was capped by an impressive showing in December 2025. The company reported total sales of 39,333 units during the month, up 33% year-on-year from 29,529 units in December 2024.
Domestic sales in December stood at 34,157 units, reflecting a sharp 37% YoY growth, while exports rose to 5,176 units, up 12% YoY. The robust December numbers underscore sustained demand across Toyota’s product portfolio and continued traction in both domestic and overseas markets.
Key Drivers of Success
- A strong product mix across SUV, MPV and Compact segments emerged as a key growth driver in 2025 with Innova Hycross, Fortuner, Urban Cruiser Hyryder, Hilux, Urban Cruiser Taisor & Glanza delivering strong performance.
- Product Portfolio Enhancement with the Introduction of Land Cruiser 300, the new GR-S grade, Legender MT grade and special editions such as Hyryder Aero Edition, Innova Hycross Exclusive Edition, Fortuner Leader Edition, Camry Hybrid Sprint Edition, Hilux Black Edition, Urban Cruiser Taisor in a new Bluish Black color, Fortuner and Legender in the new ‘Neo Drive’ avatars created excitement and customer engagement.
- All Around safety assurance with the launch of the new Rumion with six airbags standard across all variants, standardization of 6 airbags across all variants of Glanza, Urban Cruiser Taisor, Urban Cruiser Hyryder. Furthermore, the Innova Hycross achieving a 5-star Bharat NCAP rating, strengthened customer trust and sustained growth.
- The Urban Cruiser Hyryder enhanced customer appeal and the driving experience through upgraded comfort and convenience with the introduction of new 6-speed Automatic Transmission (6AT) in the AWD variant and electronic parking brake in neo drive AT variants.
- Expansion of Toyota Used Car Outlets (TUCO), and value-added services like T CARE and T GLOSS offered hassle-free ownership experience leading to higher customer confidence.
Unique & Innovative marketing campaigns helped in Toyota brand connect with the Indian youth:
- Hosted Japan’s globally acclaimed performance group, and Toyota’s brand ambassador, Drum Tao, as part of its 13 city India tour with the live dance & musical performances in Chennai, Vijayawada, Shillong, Delhi, Kolkata, Jaipur, Kohima, Guwahati, Varanasi, Mumbai, Pune, Andaman, and Bengaluru celebrating the artistic bond and shared cultural heritage of India and Japan.
- Unveiled the toyota experiential museum (tem), a first-of-its-kind immersive lifestyle and cultural hub blending Japanese aesthetics with Indian philosophy through multi-sensory experiences, immersive rooms, curated merchandise, and a Japanese matcha café.
- Recognizing the growing popularity of Anime amongst Gen Z and young millennials in India, Toyota participated in leading Anime conventions such as Japan Habba, Anime India, and Mela Mela Japan. These initiatives showcased Toyota’s product portfolio while building meaningful connections with the Anime community through collaborations with iconic titles like Shin-Chan, Mameshiba, and Attack on Titan. Together, they delivered immersive brand experiences and reinforced Toyota’s commitment to connecting with younger audiences
Commenting on the Sustained performance, Mr. Varinder Wadhwa, Vice-President, Sales-Service-Used Car Business and Profit Enhancement, said, “Overall, 2025 has been a meaningful year for Toyota, marked by stronger customer acceptance across our products and services, both in domestic and export markets resulting in a year-on-year growth of 19%. This sustained performance has been driven by progressive GST reforms by the Government of India, strategic product enhancements and the introduction of new model variants. Our continued focus on strengthening brand connect among the youth by driving innovation and excitement through the launch of tem and Drum Tao activation along with the enhancement of our dealer network across both rural and urban markets, has positioned us strongly for continued momentum. We sincerely thank our customers for their trust and dealer partners for their unwavering support.
Looking ahead, our commitment to decarbonization remains steadfast through Toyota’s multipath way approach, offering a broad range of technologies tailored to diverse customer needs and real-world usage. Anchored in our customer-first philosophy and long-term commitment to India, we will collaborate closely with all stakeholders to deliver world-class mobility solutions, resulting in mass happiness for all.”
As we enter 2026, the company will focus on strengthening its product portfolio, enhancing customer touchpoints, enriching the ownership experience and continue to engage youth with innovative campaigns to make Toyota the most admired brand of India.
