Castrol Activ, a leading engine oil brand for two-wheelers, on September 10 launched #ProtectIndiasEngine, a national campaign to urge bikers, specifically the youth, to pledge support to mechanic upskilling programmes during these challenging times of coronavirus pandemic.
Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative endorsed by Bollywood actor Ayushmann Khurrana was aimed at educating and preparing mechanics for the new normal, as the country slowly begins to open up post-lockdown.
According to a press release, Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards upskilling of mechanics. The educational programmes will focus on supporting them to learn new technologies and modern servicing techniques as well as to gain deeper understanding of enhanced health, hygiene and safety measures for their workshops as they restart business.
The campaign ran across all Network18 channels and digital platforms from September 10 till the end of month.
In the launch film of the campaign, Ayushmann Khurrana reminisces, “Biking has not only been a passion but also played a very important role in the start of my career with Roadies. Across the show, during my struggling days and even today, mechanics have always been lifesavers for me. Their contribution may go unnoticed often but it’s this community that young riders like me count on to stay mobile and help achieve our dreams.”
