TVS Motor Company, a global leader in two- and three-wheeler mobility, has launched a high-energy new television commercial (TVC) for the TVS NTORQ 150, India’s first 150cc Hyper Sport Scooter. The campaign highlights the scooter’s racetrack-inspired character, positioning the NTORQ 150 as a machine that delivers the thrill of track riding in everyday urban conditions.
The new TVC taps into the emotional aspirations of young, performance-oriented riders who seek excitement, speed, and style in their daily commute. It reinforces the core insight that the TVS NTORQ 150 brings the intensity and adrenaline of a racetrack experience to every ride.
Built on TVS Motor Company’s rich racing legacy, the all-new TVS NTORQ 150 has been engineered to redefine benchmarks in the performance scooter segment. Branded as India’s first Hyper Sport Scooter and the fastest in the 150cc category, the NTORQ 150 accelerates from 0–60 km/h in just 6.3 seconds.
The scooter is equipped with advanced performance features including race and street riding modes, traction control, and ABS, delivering a balance of control, safety, and high-performance dynamics. Designed for riders with an always-on competitive spirit, the TVS NTORQ 150 blends motorsport DNA with everyday usability, strengthening TVS Motor Company’s position in the premium performance scooter space.
Rooted in the belief that riding is as much about attitude as it is about speed, the TVC brings alive the ‘Hyper Mindset,’ infusing everyday rides with adrenaline, agility and control. Through dynamic visuals and immersive storytelling, the film showcases the scooter’s bold design, advanced technology and race-bred performance, positioning the TVS NTORQ 150 as the ultimate choice for thrill-seeking youth.
Commenting on the campaign, a Mr. Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company said, “TVS NTORQ has grown into an iconic brand for the youth, built on performance, attitude and a deep emotional connect with a new generation of riders. Our scooters have dominated racetracks for years, a racing legacy that gave birth to the TVS NTORQ 125. With the all-new TVS NTORQ 150, this pedigree is taken several notches higher. The new TVC captures this ‘Hyper’ philosophy, where cutting-edge engineering, racing DNA and an always-on competitive spirit come together to make every ride feel like a personal race.”
The TVC marks the next chapter in the TVS NTORQ journey that began in 2018, when the brand redefined the scooter segment by blending motorcycle-like thrill with everyday scooter convenience. Within months of its launch, NTORQ emerged as a preferred choice among Gen Z riders. Over the years, the brand has pioneered multiple industry firsts, including India’s first Bluetooth-connected scooter, the first scooter with over 10 PS of power, and the world’s first scooter collaboration with Marvel.
Sharing insights on the creative approach, Mr. Ashwin Parthiban, Creative Consultant, Dentsu Creative said, “Our idea was to visually translate the emotion of riding the TVS NTORQ 150, the rush, the aggression and the sense of control, into a cinematic experience. The film blurs the line between the racetrack and the street, making every ride feel hyper, energetic and exhilarating. It’s not just about showcasing features; it’s about making the viewer feel the ride.”
Designed as a symphony of high performance, sportier aesthetics and cutting-edge technology, the TVS NTORQ 150 continues the brand’s tradition of evoking awe, whether through its looks, throttle response or digital intelligence.
TVC Link: The hyper mindset is all about the ride, the road, and the new TVS NTORQ
