Bridgestone Corporation announced that its Board of Directors has approved the appointment of Yasuhiro Morita as the company’s new Global CEO, effective January 1, 2026.
Guided by its enduring mission of “Serving Society with Superior Quality,” Bridgestone aims to achieve sustainable growth and enhance corporate value under its new leadership as it moves toward its 100th anniversary in 2031.
In line with its Mid-Term Business Plan (2024–2026), the company continues to drive value creation through its Genbutsu-Genba approach, focusing on elevating the quality of management, operations, and overall business performance.
Through the successful completion of its Business Restructuring and Rebuilding initiatives (1st and 2nd stages), Bridgestone has strengthened its foundation for delivering greater social and customer value. The company has advanced its Dan-Totsu product lineup by integrating ENLITEN™ technology and BCMA in its tire business, while also enhancing its commercial B2B, retail, and service solutions. These efforts have positioned Bridgestone for the next phase—“Growth with Quality.” The upcoming leadership transition is expected to further accelerate this momentum.
Yasuhiro Morita, who joined Bridgestone in 1996, brings extensive experience in the tire business, particularly across Europe and Asia. Since 2025, he has served as Global Chief Administration Officer (CAO) and Global Chief Strategy Officer (CSO), overseeing key areas including quality management, finance, public relations, human resources, sustainability, digital transformation, product strategy, procurement, supply chain management, and motorsports.
Yasuhiro Morita, born on December 25, 1972, earned his Bachelor of Arts in Economics from Sophia University in 1996. He joined Bridgestone Corporation the same year and has since held several key leadership roles, including Managing Director at Thai Bridgestone Co., Ltd. (2016) and Bridgestone (China) Investment Co., Ltd. (2018), CEO of Bridgestone Asia Pacific Pte. Ltd. (2023), Vice President and Senior Officer (2024), and Executive Vice President and Representative Executive Officer (2025). Effective January 1, 2026, he will assume the role of Global CEO and Representative Executive Officer.
Current Global CEO and Representative Executive Officer Shuichi Ishibashi will retire from his position effective December 31, 2025, and will step down as a Member of the Board upon the conclusion of his term at the company’s Annual Shareholders’ Meeting scheduled for March 2026.
The company’s 2026 global management structure will be announced separately once finalized.
Guided by its vision of becoming a sustainable solutions company, Bridgestone remains committed to the principles of the “Bridgestone E8 Commitment,” driving sustainable value creation and accelerating growth through the continued evolution of its management framework to help realize a more sustainable society.
 and Genbutsu-Genba approach, the company has improved management, operations, and overall performance. Key initiatives—including Business Restructuring and Rebuilding, innovations in the Dan-Totsu tire lineup with ENLITEN™ technology and BCMA, and enhanced B2B, retail, and service solutions—have positioned Bridgestone for “Growth with Quality,” which is expected to accelerate under new leadership.){kind=link}