BYD, the global leader in new energy vehicles (NEVs), made its Japan Mobility Show 2025 debut by unveiling the BYD RACCO, a lightweight all-electric K-EV designed specifically for Japanese consumers. The company also introduced its dual “EV + PHEV” strategy with the launch of its first plug-in hybrid model in Japan, the BYD SEALION 6 DM-i.
Showcasing the theme “ONE BYD”, the company presented a wide range of passenger and commercial vehicles, marking a significant step toward establishing a comprehensive lineup that integrates hybrid and pure-electric technologies in the Japanese market. This move strengthens BYD’s brand presence and supports a complete ecosystem for sustainable mobility in Japan.
The passenger vehicle display featured the all-new BYD RACCO and BYD SEALION 6 DM-i, alongside the upgraded BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and the YANGWANG U9 supercar from BYD’s premium segment. The diverse lineup highlights BYD’s commitment to providing innovative, sustainable mobility solutions to Japanese consumers.
Since entering the Japanese passenger vehicle market in July 2022, BYD has introduced several successful models, including the BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and BYD SEALION 7. With the addition of the BYD RACCO and BYD SEALION 6 DM-i, BYD continues to strengthen its product lineup, aiming to launch seven to eight electric and hybrid models by 2027. To date, the BYD has established 66 retail outlets across Japan, steadily expanding its sales and service network.
On the commercial vehicle front, BYD made the global debut of the BYD T35 all-electric truck and the J6 Living Car Concept, while also displaying the J7 medium-sized and K8 large electric buses.
The BYD T35, developed in accordance with Japanese regulations and vehicle dimensions, is equipped with BYD’s signature Blade Battery, ensuring reliable performance and practicality. The model is expected to enter the Japanese market in 2026.
Since entering Japan’s new energy commercial vehicle market in 2015, BYD has achieved cumulative sales of approximately 500 electric buses, including the J6, J7, and K8 models, becoming the market leader in Japan’s electric bus segment. BYD’s pure-electric buses operate across the country, from Hokkaido to Okinawa, contributing to cleaner, more efficient public transportation systems.
“This year marks the 20th anniversary of BYD in Japan and the first time our passenger and commercial vehicles are showcased together. From electric buses to electric cars and now our Super Hybrid DM-i models — BYD SEALION 6 DM-i and the world premiere of the K-EV — BYD has always aimed to offer safe, efficient, and high-quality new energy vehicles suited to Japan’s needs. We will keep strengthening our services, expanding our lineup, and working with Japanese customers toward a more sustainable future.” said Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division.
Beyond Japan, BYD’s Asia-Pacific business covers more than 20 countries and regions across Asia and the Pacific Rim, spanning commercial vehicles, passenger cars, forklifts, and rail transit systems.
From early leadership in commercial EVs to expanding its passenger car lineup, BYD continues to align closely with local customer demands and industry trends. With the introduction of the BYD RACCO K-EV, the extension into both electric and hybrid product lines, and the addition of customized electric trucks, BYD is actively contributing to the evolution of Japan’s new energy vehicle ecosystem. As its retail network and product portfolio continue to grow, BYD remains dedicated to localized innovation, supporting Japan’s sustainable mobility transformation and creating greater value for society.
