BYD has announced that British actor Daniel Craig will headline a new global campaign for its premium technology-oriented automotive brand DENZA, marking a significant step ahead of the brand’s international expansion planned for 2026.
Positioned as a premium brand dedicated exclusively to new-energy vehicles, DENZA aims to attract global customers with its blend of advanced technology and European-inspired design. As part of the collaboration, Daniel Craig will feature across multiple marketing initiatives, including promotional campaigns and television commercials, supporting the launch of several key models this year.
The partnership represents a major milestone for DENZA as it prepares for its global rollout, beginning with the European debut of its flagship DENZA Z9GT. The model will make its official premiere on April 8 at the iconic Palais Garnier in Paris.
Stella Li, Executive Vice President of BYD, said Daniel Craig embodies strength, sophistication and authenticity — qualities that align closely with the DENZA brand. She added that as DENZA expands into Europe, Latin America, the Middle East and Africa, the collaboration aims to showcase a new vision of premium mobility where technology, design and emotion converge.
With this high-profile partnership and upcoming product launches, DENZA is positioning itself as a global contender in the premium new-energy vehicle segment.
