DENZA has officially opened its first showroom in Adelaide, marking the brand’s debut in South Australia and a significant milestone in its ongoing expansion across the Australian market. The launch, held on February 13, 2026, reflects the premium new energy vehicle brand’s growing global presence and the rising influence of Chinese intelligent manufacturing in international mobility markets.
The opening ceremony attracted more than 150 guests, including representatives from government, business, and media, alongside DENZA customers and industry stakeholders.
Senior leadership from partner organisations and the wider automotive ecosystem attended the event, including Wing You and Brian Jia, General Manager and Deputy General Manager respectively at BYD Australia and New Zealand. Also present were Mark Harland, Chief Operating Officer, and Robert Milne, Regional Manager for DENZA Australia and New Zealand operations.
Representatives from retail partner Harmony Auto also participated in the ceremony, including Judy Sun, Country Representative for Australia and New Zealand, and Deputy Country Representative Daniel Fang, alongside Max Chapman, Dealer Principal at Harmony DENZA Australia.
The Adelaide showroom opening underscores DENZA’s commitment to strengthening its premium EV retail network in Australia while supporting broader adoption of advanced new energy mobility solutions.
Following DENZA’s official entry into Sydney, Melbourne, Brisbane and Perth on 10 December 2025, the opening of DENZA Adelaide represents the next step in the brand’s Australian journey. Operated by Harmony Auto, the Adelaide showroom is its first location in South Australia. Guided by a long-term vision and a customer-first philosophy, DENZA Adelaide is committed to delivering a premium ownership experience to local drivers. Combining advanced technology with refined luxury, DENZA continues to expand its footprint across Australia, bringing high-quality, intelligent electric vehicles to South Australian consumers while strengthening the global presence of premium Chinese new energy brands.
During the ceremony, Max Chapman welcomed guests and acknowledged Adelaide’s first DENZA B5 owner and his family, while Mark Harland, Chief Operating Officer of DENZA Australia and New Zealand, thanked Harmony Auto for its support in the brand’s international expansion.
A ceremonial vehicle handover was also held during the event. Wing You presented the keys to Rod Ventura, Adelaide’s first DENZA owner, and his family. The moment symbolised the trust between brand and customer, and marked the beginning of a new chapter in intelligent, safe and sustainable mobility for more Australian families.
Located in one of Adelaide’s prominent inner-city precincts, the DENZA Adelaide showroom blends contemporary design with local cultural inspiration. The space integrates artistic aesthetics with advanced automotive technology, creating a refined environment for customers to explore the brand’s vehicles and services. The showroom is scheduled for its official grand opening in March, with the wider community warmly invited to attend.
As the economic and cultural centre of South Australia, Adelaide is home to a steadily growing premium consumer market, alongside increasing demand for new energy vehicles. The launch of DENZA Adelaide further strengthens the brand’s Australian network and introduces a new benchmark for premium electric mobility in the region.
Looking ahead, DENZA will continue to position Adelaide as a strategic hub to deepen its presence in Australia, promote intelligent and sustainable mobility, and work alongside local partners to shape the future of premium new energy transportation.
