Hyundai Motor Group has released a teaser image ahead of its participation at CES 2026, announcing plans to unveil its Group-level AI Robotics Strategy under the theme “Partnering Human Progress.”
The Group will present detailed insights into its AI Robotics vision during Hyundai Media Day, scheduled from 1:00 p.m. to 1:45 p.m. PST on January 5, 2026, at the Mandalay Bay Convention Center in Las Vegas. The presentation will also be live-streamed globally via Hyundai Motor Group’s official YouTube channel.
At CES 2026, Hyundai Motor Group will highlight the expansion of AI Robotics technologies across its Group Value Network, outlining strategies aimed at accelerating commercialisation through human–robot collaboration and deeper Group-wide technology integration.
The strategy is expected to demonstrate how Hyundai Motor Group plans to leverage artificial intelligence and robotics to enhance productivity, mobility solutions, and everyday human experiences—reinforcing the company’s long-term vision of advancing innovation through seamless collaboration between humans and intelligent machines.
Debuting the Next Generation of AI Robotics: Boston Dynamics’ New Atlas
At CES 2026, Boston Dynamics, an integral part of the Group, will bring the new Atlas robot out of the lab and onto the stage for the first time.
This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers.
AI Robotics Training, Learning, and Expansion Powered by Hyundai’s Group Value Network
Hyundai Motor Group will reveal its strategic AI Robotics learning, training, and expansion plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach.
Hyundai Motor Group’s SDF includes both an innovative manufacturing strategy as well as an advanced smart factory operated through data and software, maximizing flexibility and agility across the entire production process and driving the future of manufacturing innovation.
Building on this foundation, the Group plans to manage the full value chain — from AI Robotics development to learning, training, and operations — through integrated capabilities spanning robot components, logistics and software.
Interactive AI Robotics Experiences Await at CES 2026
From January 6 to 9, at the Las Vegas Convention Center, the Group will host an immersive exhibition showcasing real-world applications of its AI Robotics technologies. Visitors to the booth can expect:
- Interactive scenarios illustrating the practical impact of AI Robotics in work environments and daily life.
- A recreation of the Group’s robotics research environment to engage visitors in the ongoing evolution of AI Robotics technologies.
- Various AI robotics demonstrations and hourly presentations of Atlas, Spot and MobED offering in-depth insights into their capabilities.
