Hyundai Motor Group (the Group) today announced an open call for entries to the 6th VH AWARD, Asia’s leading award for promising media artists. Since its inception in 2016, the VH AWARD has been a platform for emerging media artists to showcase their creative expression and engage in discussions on diverse cultural and socio-political issues.
Artists may submit proposals for audiovisual screen-based artworks via the VH AWARD website from May 9 to July 5, 2024. VH AWARD welcomes entries from individuals or collectives whose work reflects the context of Asia.
“The VH AWARD is globally recognized for its boundless exploration of participating artists from the Asian region, as well as those of Asian descent and diasporas from around the world,” said Dooeun Choi, Art Director of Hyundai Motor. “We eagerly anticipate the active participation of artists who embrace diversity and inclusion in shaping the past, present, and future of Asia.”
An international panel of professional artworld jurors will review the proposals and select five finalists based on their originality and aesthetics, compelling conception and innovation, quality of presentation, and sophisticated employment of technology. The finalists, either individuals or collectives, will each receive a $25,000 grant to create new artwork and participate in an online residency program led by Eyebeam, the New York-based non-profit art and technology center, before submitting their final works.
The Grand Prix recipient will be announced in June 2025 and will receive an additional grant of $25,000. The artworks created by the Grand Prix recipient and the other finalists will be presented across various art institutions and platforms worldwide.
