Hyundai Motor Company unveiled the all-new NEXO fuel cell electric vehicle (FCEV) at the Japan Mobility Show 2025, marking its debut in Japan and reinforcing Hyundai’s commitment to hydrogen innovation and sustainable mobility.
The all-new NEXO joins Hyundai’s extensive lineup of electrified vehicles on display in Tokyo, including the INSTEROID concept car, the award-winning IONIQ 5, and the INSTER Cross. The showcase emphasizes Hyundai’s diverse electrification capabilities and dedication to delivering innovative mobility solutions for the evolving automotive landscape.
The 2025 Japan Mobility Show represents Hyundai Motor’s largest public activation in Japan to date. The event serves as a strategic platform to strengthen market presence, engage environmentally conscious and younger audiences, and highlight Hyundai’s industry-leading electrification and hydrogen technologies. Through immersive experiences and its cutting-edge product lineup, Hyundai aims to demonstrate a compelling vision for hydrogen and electric mobility that resonates with Japanese consumers.
“As a global top-three automotive brand, Hyundai Motor is dedicated to bringing high-quality, customer-centric products that reflect our electrification and hydrogen leadership,” said Yoo Seok Chung, Executive Vice President at Hyundai Motor Company.
“In the first half of next year, we plan to introduce the all new NEXO, actively joining Japan’s electrification movement. Additionally, through customer community activities such as the ‘Hyundai Motor Club Japan’, we will continue to listen to our customers’ voices. By expanding exchanges between Korean and Japanese owners, we aim to deepen mutual understanding and brand experiences between the two countries, establishing ourselves as a truly authentic brand.”
How is Hyundai Motor advancing its hydrogen technology and leadership?
At the event, Hyundai Motor emphasized its leadership in hydrogen technology by operating a dedicated ‘Hydrogen Journey Zone’, designed to educate visitors on the company’s hydrogen innovations. The zone featured exhibits such as advanced hydrogen fuel cell stacks, Hyundai Motor
Group’s HTWO hydrogen solutions brand, and interactive content that communicates the company’s vision for a hydrogen-powered future.
The all-new NEXO, which Hyundai Motor describes as the ultimate expression of its hydrogen technology, boasts significant advancements:
- Sustainability: The all-new NEXO emits zero tailpipe emissions, contributing to cleaner air through its fine dust-removal capabilities during operation.
- Performance: With an improved fuel cell system and battery performance, the NEXO achieves over 826 km of range (WLTP) from a full five-minute charge.
- Safety: Featuring Hyundai Motor’s cutting-edge Advanced Driver Assistance Systems (ADAS), The all-new NEXO includes advanced features, including highway driving assist, surround view monitoring, remote smart parking assist, and enhanced airbag safety systems.
- Comfort and connectivity: The all-new NEXO introduces premium features such as a Bang & Olufsen audio system, ventilated seating for first row, and eco-friendly interior materials.
What is Hyundai Motor’s ecosystem of innovation?
Hyundai Motor’s exhibits at the Japan Mobility Show 2025 include several interactive zones, designed to engage visitors with the brand’s full spectrum of smart mobility solutions and innovations:
- Hydrogen Journey Zone: Highlighting Hyundai Motor’s leadership in hydrogen technology, with exhibits on the evolution of its FCEV technology, including historic milestones and NEXO’s development. The HTWO brand showcase presents the company’s integrated hydrogen solutions and end-to-end hydrogen value chain, from production to transportation, storage and utilization.
- EV Life Zone: Featuring Hyundai Motor’s globally acclaimed IONIQ 5, visitors can explore E-GMP platform technology and next-generation 1,000V fast-charging infrastructure. During the Japan Mobility Show 2025, Japanese Hyundai owners can share their impressions of EVs and Hyundai vehicles with visitors interested in electrification and the brand.”
- EV Imagination Zone: The gaming-inspired INSTEROID concept car showcases Hyundai Motor’s bold design approach and innovation in electrified mobility. Experiences included an interactive Japan Drift Master game and a vision of subculture-inspired design.
- Display Vehicles: Alongside the all-new NEXO and INSTEROID, Hyundai Motor is presenting vehicles including the INSTER EV and the Elec City Town bus at the Working Mobility Zone, introducing a mix of production-ready and concept vehicles designed for diverse mobility needs.
Prior to the show, Hyundai Motor hosted INSTEROID Night, a special event for media, influencers and creative professionals. The event showcased the playful, innovative spirit of INSTEROID through a DJ performance, experiential programs, and a demonstration of the vehicle’s bold design philosophy.
