At the IAA Mobility 2025 in Munich, Hyundai Motor Company introduced Concept THREE, its first compact EV concept under the IONIQ sub-brand.
This debut underscores Hyundai’s commitment to redefining electric mobility—shifting the focus from pure technological innovation to delivering emotionally enriching and user-centered experiences in a rapidly evolving global EV landscape.
At IAA Mobility 2025, Hyundai Motor will also showcase its full EV lineup and outline its European electrification strategy, reinforcing its role as a leader in Europe’s transition to clean energy.
At the heart of Hyundai Motor’s participation at IAA Mobility 2025 is the global debut of Concept THREE, an innovative compact EV concept that represents the next step in the company’s electrification journey.
As the first compact EV concept under the IONIQ sub-brand, Concept THREE signals Hyundai Motor’s future expansion into a new vehicle category, complementing its existing midsize and large EV models.
With Europe experiencing a surging demand for compact EVs — driven by urbanization, sustainability regulations and the growing need for space-efficient solutions — the Concept THREE demonstrates Hyundai Motor’s vision for meeting this demand by drawing on its advanced electrification capabilities.
Complementing its strategic positioning, Concept THREE’s innovative design also underscores the brand’s commitment to delivering a meaningful, emotionally resonant experience in an accessible and practical package.
Hyundai Motor anticipates the introduction of Concept THREE to set the tone for its next chapter of design innovation and strengthen its competitive position in the electrification journey.
“Returning to IAA Mobility after four years away is a true milestone, and such as occasion deserves a milestone car,” said Xavier Martinet, President and CEO of Hyundai Motor Europe. “Concept THREE represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant”.
Design Highlights – Concept THREE
- Art of Steel: Celebrates the sculptural beauty and strength of steel, reflecting Hyundai’s advanced steel technology through fluid forms and precise lines.
- Aero Hatch: A sleek, aerodynamic design combining flowing surfaces and a vertical tailgate, enhancing urban practicality and visual impact.
- Parametric Pixel Lighting: Iconic pixel lights at the front and rear create expressive gradients, adding depth and rhythm to the design.
- Material-Driven Aesthetics: Anodized-effect finish with lemon-tinted glass and wheels links exterior and interior, highlighted by calming yellow and grey tones.
- Furnished Cabin: A warm, intuitive interior focused on soft forms and user-friendly layouts, promoting serenity and comfort.
- Customizable Experience: Modular BYOL (Bring Your Own Lifestyle) widgets let users personalize their in-car experience.
- Mr. Pix Character: A playful, symbolic figure integrated throughout the vehicle, adding emotion, curiosity, and surprise through interactive design.
- Sustainability Focus: Interior materials include ocean waste textiles and aluminum foam, showcasing Hyundai’s commitment to eco-conscious design.
