The all-new Hyundai PALISADE has been named the 2026 North American Utility Vehicle of the Year by the North American Car, Utility and Truck of the Year (NACTOY) jury, underscoring Hyundai Motor’s leadership in delivering family-focused SUVs that combine premium quality, advanced technology, and everyday usability.
The prestigious NACTOY awards are decided by a panel of 50 independent automotive journalists from the United States and Canada, representing print, digital, television, radio, and social media platforms. Vehicles are assessed through a rigorous evaluation process that includes long-term driving, comparative testing, and in-depth analysis across key criteria such as design, performance, innovation, safety, and value.
The recognition further highlights the PALISADE’s strong appeal in the highly competitive North American utility vehicle segment.
As Hyundai Motor’s flagship three-row SUV, the all-new PALISADE was recognized for its broad and versatile powertrain lineup, including an efficient next-generation hybrid option alongside proven internal combustion engines. It also stood out for its spacious, premium interior, intuitive technology and comprehensive suite of family-oriented safety and convenience features.
“PALISADE embodies everything Hyundai stands for—striking design, advanced technology, exceptional safety, and outstanding value for families. Being recognised by 50 of North America’s most respected automotive journalists as the Utility Vehicle of the Year is a tremendous honour. I would like to thank our teams for their dedication, our dealer partners for bringing PALISADE to customers every day, and the NACTOY jury for this prestigious recognition,” said José Muñoz, President and CEO, Hyundai Motor Company.
PALISADE plays a pivotal role in Hyundai Motor’s global SUV portfolio, reflecting the brand’s commitment to offering diverse powertrain choices and user-centric technology across major markets. The recent addition of a next-generation hybrid variant — delivering up to 34 mpg and more than 600 miles of range — joins our powerful, smooth naturally aspirated V6 to offer efficiency without sacrificing performance.
For adventure seekers, the rugged XRT PRO off-road trim further expands the lineup. Combined with intuitive technology systems, versatile seating and a spacious yet practical cabin, PALISADE delivers the versatility and sustainability modern families demand.
PALISADE achieved record-breaking U.S. sales in 2025, with retail sales up 17 percent and total sales rising 13 percent. Its success highlights the growing demand for SUVs that combine versatility, technology and family-focused features.
“Hyundai PALISADE defines the family vehicle for the 21st century. It’s spacious, fun to drive and has a lot of technology. Congratulations on this impressive win.” – Jeff Gilbert, NACTOY President
Founded in 1994, NACTOY is the longest-running new-vehicle awards program not affiliated with a single media outlet. Its independence, rigorous evaluation process, and diverse jury make the awards among the most credible and prestigious honors in the global automotive industry.
