The iCAUR V23, developed by Chery Group, has been honored with the prestigious Red Dot Award: Design Concept 2026 in Germany, earning international recognition for its distinctive design philosophy.
Established in 1955, the Red Dot Design Award is widely regarded as one of the world’s most influential design competitions, alongside the iF Design Award and the International Design Excellence Awards (IDEA). Often referred to as the “Oscar of Design,” the award recognizes outstanding achievements in innovation, creativity, and design excellence.
The recognition highlights iCAUR’s original design capabilities and underscores the V23’s strengths in blending classic styling with modern functionality. According to the company, the award affirms that the V23 meets international standards in design quality, spatial practicality, and multi-scenario user experience.
The achievement further strengthens iCAUR’s position in the global automotive design landscape and reflects growing international appreciation for the brand’s design-led approach to vehicle development.
In terms of design, the V23 fully leverages the strengths of an all-electric platform. With an extreme four‑wheel‑at‑the‑corners layout, a 43° approach angle, a 41° departure angle, and 210 mm of ground clearance, the vehicle achieves a distinctly rugged stance. A nearly 1:1 width‑to‑height ratio delivers visually balanced proportions, while the boxy silhouette and crisp surfaces further enhance the vehicle’s sense of solidity.
In detail, elements such as round headlights, exposed wipers, Lego‑pixel‑style high‑mounted stop lights, a nested “backpack,” and C‑pillar blind windows show great respect to classic design while building a highly recognizable boxy design language. A transparent millimeter‑wave radar cover subtly highlights the vehicle’s new energy technology credentials. This design philosophy presents different styles through the organic combination of diverse design elements, offering younger users a richer range of personalized choices.
Outstanding classic design translates directly into market appeal. Since its launch, the V23 has ranked first in the new energy boxy SUV (sport utility vehicle) segment in Southeast Asia. In May, V23 registrations in Thailand exceeded 1,000 units, placing it among the top five all-electric models locally. In Malaysia, 481 new vehicles were delivered in May, continuing to lead the new energy boxy SUV market. In May of this year, the V23 officially entered South Africa, where media and KOLs participating in test drives gave high praise to its great performance, classic design, and smart features, securing over 300 orders within its first month on the market.
The V23 also topped the midsize all-electric SUV segment in the 2026 China New Energy Vehicle Product Appeal Index Study by J.D. Power. At its debut at the Indonesia Auto Show, it won three awards: Best APM (application performance monitoring) Outdoor Activity, Favorite New Car Launch, and Favorite Newcomer Car Brand. It is also the first all-electric boxy SUV to receive a five‑star ASEAN NCAP (New Car Assessment Program for Southeast Asian Countries) safety rating.
Today, boxy design is experiencing a global resurgence in value. With its non‑conformist, uncompromising design and product philosophy, the V23 has earned recognition both from prestigious international awards and from the consumer market. This philosophy is already being brought to life through the global “Ride to Cheer” events—sharing joyful moments with users during outdoor trips and in‑store experiences. AiMOGA robots will also make appearances, serving as another vivid touchpoint as the brand expands its global interactive presence.
