From April 21 to 26, visitors are invited to experience the Chery Group’s LEPAS brand at its public exhibition, where elegance, art, and lifestyle come together in a unique showcase. Set against the charming streets of Milan, where tree-lined cafés, shifting light, and timeless architecture blend with modern design, the event creates a refined atmosphere that reflects the spirit of the brand.
Marking its European debut under the theme “Here’s to Elegance,” LEPAS presents more than just mobility—it offers a celebration of sophisticated living. The showcase serves as an open invitation to those who appreciate style, innovation, and the seamless fusion of design and everyday life.
Located in Tortona, at the heart of Milano Design Week, the LEPAS brand space sits next to the picturesque Navigli canal district, where the dynamic urban landscape meets serene artistic spaces, infusing this creative field with a unique poetic tension.
The journey begins with the signature orange passage, each step a threshold between time and space. In the courtyard, greenery and shifting light weave together to create an immersive atmosphere, reflecting LEPAS’s unique design philosophy: the seamless harmony of Leopard Aesthetics and Elegant Technology. A dedicated photo zone, shaped by light and color, turns every pause into a moment of ritualized elegance.
Inside the main exhibition hall, the space unfolds like a flowing canvas. Vehicles are presented as sculptural works of art, poised for their reveal. Light moves gently across ceilings and walls, inviting visitors to engage with the evolving space and feel the rhythm created by the interplay of design and advanced technology. Every installation, every beam of light, and every visual pause echoes LEPAS’s vision of modern aesthetics, conveying its interpretation of modern elegance and technological innovation.
Beyond visual design, the experience extends into a multi-sensory journey. Guests can savor curated coffee tastings accompanied by live violin performances. With a crafted cup in hand, visitors experience a dialogue between flavor and form, while violin melodies flow through the space, harmonizing with the clean lines of modern design.
At the heart of this sensory experience stands the LEPAS L6, making its European debut. Standing before the vehicle, the warmth from the coffee, the rhythm of strings, and the sculpted surfaces of the L6 come together in perfect harmony. Its poised stance and dynamic lines embody LEPAS’s Leopard Aesthetics, while beneath its elegant exterior, the LEX platform delivers a smooth, quiet, and refined driving experience—transforming mobility into an extension of lifestyle. Here, technology is no longer distant or impersonal; it becomes an integral part of Elegant Driving, where taste, sound, and sight intertwine, offering a preview of LEPAS’s composed and elevated mobility experience.
The LEPAS European debut represents more than a traditional brand showcase—it brings together European culture, contemporary design, advanced technology, and a shared passion for elegant living. With Milan’s spring ambiance as the backdrop, LEPAS invites design enthusiasts and lifestyle seekers to experience its “Drive Your Elegance” philosophy, creating a memorable moment that blends mobility, art, and refined living.
Exhibition Details
Theme: Here’s to Elegance
Dates: April 21–26, 2026 (11:00 AM – 6:00 PM)
Location: Via Tortona 27, Milan
Event Highlights:
• 11:30 AM – 12:30 PM: Coffee Tasting, Live Band Performance, Interactive Livestream
• 3:30 PM – 4:30 PM: Coffee Tasting, Live Band Performance, Interactive Livestream
Company: Chery Group
Contact Person: Peiwen Tan
Email: tanpeiwen@mychery.com
Website: lepasinternational.com
