Set against the spellbinding backdrop of snow-covered St. Moritz and the adrenaline of high-performance driving on the frozen surface of Lake St. Moritz, Maserati unveiled the MCPURA Cielo FROZEN MAGMA—a one-of-a-kind bespoke creation crafted under the Maserati Fuoriserie programme. Introduced at one of the world’s most exclusive winter events, the model embodies a striking fusion of visual and emotional contrasts, blending raw power with timeless elegance.
The name FROZEN MAGMA draws inspiration from the iconic alpine setting—an environment where crystalline, icy surfaces conceal an incandescent core—symbolising the meeting point of extreme cold and fiery energy in a single, pure expression of performance.
Commanding immediate attention is the car’s exclusive Ai Aqua Rainbow glossy body colour, an iridescent finish that subtly shifts shades under changing light, mirroring the crystal clarity of glacial ice. This cool, luminous base is dramatically contrasted by bespoke glossy orange accents that inject warmth and vitality. The orange dreamline livery, Trident emblem on the tonneau cover, external badges, Maserati lettering, and Cielo badge form bold graphic highlights designed to stand out against the pristine snowy landscape.
Further amplifying the contrast are glossy black lower fascias and 20-inch Cyclonic glossy black Fuoriserie wheels, complemented by orange brake calipers, coordinated orange wheel hub caps, and Trident detailing—completing a visual statement that is as dramatic as the setting itself.
Inside, the cabin reflects the same aesthetic tension between rigor and exclusivity. Black Alcantara creates an environment that is both technical and emotionally engaging, with lasered Chevron graphic detailing, backing orange and the Trident embroidered on the headrests, while orange stitching runs throughout the interior as a visual leitmotif. Carbon fiber deco trim emphasizes the car’s racing character, completed by a dedicated Interior Badge reading “Maserati Fuoriserie – THE I.C.E. 2026 – ONE OF ONE”, lasered and printed to certify the absolute uniqueness of this model.
Powered by the iconic 630 hp V6 Nettuno engine featuring patented pre-chamber technology, the MCPURA Cielo – FROZEN MAGMA boasts a rich array of optional features, including carboceramic brakes, the Suspension Lifter, and a comprehensive driver assistance pack. It also features the sophisticated Sonus Faber Premium audio system for a holistic and immersive onboard driving experience.
Maserati under the spotlights at The I.C.E. 2026
Alongside the MCPURA Cielo – THE I.C.E. 2026, The I.C.E. Village also showcases the MCPURA Coupé and Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. Selected models will also participate in thrilling dynamic experiences on the frozen lake, as part of the celebrations marking the Trident’s centenary.
As part of the Concours d’Elegance, two of the most iconic Maserati models – classic, sporty, and luxurious – will grace the frozen lake: one Maserati 300S and one Maserati 4CLT, unique, timeless vehicles expressing the brand’s sporting soul and its deep-rooted connection with motorsport.
This glamorous event is part of the Year of the Trident, celebrating the 100th anniversary of both the Maserati logo – inspired by Bologna’s Fountain of Neptune and designed by Mario Maserati – and the brand’s competitive debut with the iconic Tipo 26 at the Targa Florio, which immediately claimed victory in its class and marked the beginning of a long record of triumphs and sporting milestones.
Santo Ficili, Maserati COO, stated: “With MCPURA Cielo – FROZEN MAGMA, we are shaping an emotion even before creating an extraordinary car. This Fuoriserie project was conceived to dialogue with a unique setting like St. Moritz, interpreting our vision of contemporary luxury through shapes, colours, and materials, rooted in craftsmanship, performance, and Heritage, and capable of transforming an iconic model into a one-of-a-kind work of art. MCPURA Cielo – FROZEN MAGMA is part of the BOTTEGAFUORISERIE program, through which we aim to elevate the creation of timeless bespoke vehicles drawing from our history and our vision, making each of our cars a true symbol of Italian excellence and pure performance”.
