NIO’s new EV brand, Firefly, has partnered with HERE Technologies to deliver enhanced smart mobility solutions. As a leading location data and technology platform, HERE will provide Firefly with advanced map data and location services to support electric vehicles and advanced driver assistance systems (ADAS). The collaboration aims to elevate safety, efficiency, and the overall driving experience across Firefly’s intelligent EV lineup.
firefly is NIO’s newest sub-brand, designed to bring premium EV technology to a broader audience with a focus on urban mobility, smart connectivity and safety. firefly will utilize the rich details within HERE global maps, including connected navigation and ADAS. Additionally, firefly will leverage HERE’s speed limit data, incorporating fresh speed limit information to support the Intelligent Speed Assistance (ISA) requirement across the European Union.
Additionally, through HERE’s partnership with Telenav Inc., firefly will integrate a suite of HERE location services—enhancing digital cockpit and navigation experiences tailored for EVs, including real-time traffic insights.
Chris Chen, Vice President of NIO Global Business Development said, “To bring firefly to Europe, we needed to collaborate with a partner who understands the complexities of global mobility. HERE is a trusted partner, providing us with the high-quality, automotive-grade location technology required to meet international safety and regulatory standards. With HERE’s expertise, we can ensure that firefly drivers experience the same seamless and intelligent mobility solutions, no matter where they are.”
A pioneer and a leading company in the global smart EV market, NIO has rapidly expanded its footprint, delivering over 42,094 vehicles worldwide in the first quarter of 2025, marking a 40.1% year-on-year increase from the same period in 2024. With a strong presence in China and Europe, NIO continues to push the boundaries of intelligent electric mobility. The launch of firefly is set to accelerate this momentum, expanding NIO’s reach to a new segment of EV consumers.
Deon Newman, Senior Vice President and General Manager for Asia Pacific at HERE Technologies said, “HERE is proud to support NIO in expanding its ecosystem with firefly. As Chinese EV brands scale their global presence, HERE is committed to equipping them with the AI-powered location intelligence solutions that set the global standard for automotive-grade live maps. Our collaboration with NIO underscores our dedication to enabling Chinese automakers in their export ambitions while delivering world-class driving experiences.”
As HERE strengthens its presence in the Chinese automotive sector, this partnership highlights the company’s role in powering next-generation mobility solutions for global EV leaders.
