The new fully electric EM90 premium MPV expands Volvo Cars’ portfolio

The EM90 presents an important addition to its fully electric portfolio and will support Volvo's position as one of the fastest-growing brands in the premium pure electric segment. While the premium MPV segment in China is relatively small today, it is an important one.

The new fully electric premium multi-purpose vehicle (MPV), the Volvo EM90, is designed to be a comfortable living room on the move, and a car that provides room for life with the family and loved ones. It is also a car that broadens the appeal of Volvo Cars and meets even more customer needs, the company said.

The EM90 demonstrates Volvo Var’s abilities to innovate and meet specific market demands. The multi-purpose vehicle segment has gained considerable popularity in recent years, especially in many parts of Asia. This is one of the main reasons why the EM90 is coming first to China, the world’s largest car market, the company said in a media release.

Following the reveal of the already award-winning and fully electric EX30 small SUV earlier this year, the EM90 represents the second expansion of Volvo’s model portfolio in quick succession. “Both the EX30 and EM90 will help us to reach new audiences, cover more of the global automotive market and realise more profitable volume.

“With the EM90, we’re taking Volvo Cars’ heritage and leadership in safety into the exciting new electric MPV segment,” said Jim Rowan, Chief Executive at Volvo Cars. “It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.”

A long heritage of versatility

While the MPV segment is a new one for Volvo, the concept of versatility is far from unfamiliar territory for it. The Volvo Duett from 1953 was developed specifically as a versatile and spacious car, many years before the MPV segment was even formally created.

A highlight in its rich heritage that celebrates its 70th birthday this year, the Duett is still one of the most sought-after Volvo models by collectors and enthusiasts today. It was popular among both families and business owners in Scandinavia and the United States, the release said.

In later decades the Duett inspired Volvo’s world-famous range of estates, and it was an equally important source of inspiration for the EM90, the release added.

In later decades the Duett inspired our world-famous range of estates, and it was an equally important source of inspiration for the designers when they started work on the EM90, the release added.

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