Toyota Motor Corporation (Toyota) has announced that it will begin sales of its all-new Alphard and Vellfire Plug-in Hybrid Electric Vehicle (PHEV; six-seater) models in Japan on January 31, 2025. Additionally, the gasoline and Hybrid Electric Vehicle (HEV) models of the Alphard and Vellfire, which have been enhanced, will go on sale starting January 7, 2025.
The Alphard and Vellfire (gasoline and HEV models), which were fully redesigned in June 2023, were developed with the concept of “the joy of comfortable mobility.” These models aim to create a space where everyone, from the driver to rear-seat passengers, can enjoy a sense of care and appreciation in various situations, whether traveling with family, loved ones, or transporting important visitors. The platform has undergone a major overhaul to significantly improve key aspects such as ride comfort and overall performance, making them ideal for a wide range of customers, from families to VIPs.
The new PHEV models offer improved quietness and riding experience, enhancing the joy of comfortable mobility offered to the driver and rear seat passengers in all kinds of situations.
Comfort has been enhanced through the quietness of a BEV, which produces minimal noise and vibrations, and the low center of gravity and stability provided by the large-capacity lithium-ion battery mounted under the floor. The ability to drive with care for the surrounding environment, such as during late-night pick-ups and drop-offs, has also been further enhanced to make it more suitable for use as a chauffeured car.
Air conditioning can also be operated using electricity and doesn’t require the engine to be started while waiting for pick-up as a chauffeured car, helping to maintain a comfortable space and contributing to the environment. The Plug-in Hybrid System enables BEV-mode driving for many daily chauffeured trips, using only the electricity stored in the battery (BEV-mode driving range equivalent to 73 km). The engine can be used for traveling long distances with peace of mind.
PHEVs are one of many important pathways for achieving carbon neutrality. Going forward, Toyota intends to continue its multi-pathway approach, promoting the widespread uptake of electrified vehicles by expanding its line-up to cater to diverse needs.
All models are now equipped with a Digital Inner Mirror with built-in dash cams (front and rear) as standard. The Z and Z Premier grades are now available with a JBL premium sound system (15 speakers) and a 14-inch rear-seat entertainment system to further enhance cabin comfort. In addition, three exterior body colors are available for the Vellfire, including a new exclusive Precious Metal color that accentuates the vehicle’s aggressive demeanor. An eight-seater X grade has also been added to the Alphard HEV.
